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The Application of an Innovative Model to Measure University Brand Image. Differences between English, Spanish and Portuguese Undergraduate Students

• Authors : Purificación Alcaide-Pulido (ORCID 0000-0002-4810-1295); Helen O'Sullivan; Chris Chapleo

Subjects: Cross Cultural Studies; Social Responsibility; MarketingSpain; Portugal; United Kingdom (England)

• Source: Journal of Marketing for Higher Education. 2024 34(1):283-300.18

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(Des) conexión del discurso político con la comunicación sostenible. mensajes de los candidatos autonómicos en redes sociales en campaña electoral.

• Authors : Cristófol-Rodríguez, Francisco-Javier¹ ; Pérez-Escolar, Marta² ; Alcaide-Pulido, Purificación³

Subjects: POLITICAL debates; SUSTAINABLE communities; POLITICAL agenda

• Source: El Profesional de la Información. 2024, Vol. 33 Issue 3, p1-18. 18p.

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La transparencia en las elecciones andaluzas de 2022. Análisis y valoración de las páginas web de los partidos políticos en campaña electoral.

• Authors : Pérez-Escolar, Marta; Alcaide-Pulido, Purificación; Tapia-Frade, Alejandro

Subjects: POLITICAL campaigns; WEB portals; POLITICAL partiesPARTIDO Popular (Spain)

• Source: Doxa Comunicación; jul-dic2023, Issue 37, p63-86, 24p

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Measuring the Image of Private University as a Generic Product: Validation of a Scale.

• Authors : Alcaide-Pulido, Purificación; Gutiérrez-Villar, Belén; Carbonero-Ruz, Mariano

Subjects: PRIVATE universities & colleges; GENERIC products; CONVENIENCE sampling (Statistics)

• Source: Administrative Sciences (2076-3387); Dec2022, Vol. 12 Issue 4, p178, 14p

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Investigación de la comunicación en Iberoamérica: una paleta diversa.

• Authors : Condeza Dall’Orso, Rayén

Subjects: POLITICAL communication; ADVERTISING; PUBLIC relations personnelECUADOR; SPAIN; CHILE

• Source: Cuadernos.info; 2022, Issue 53, pI-VII, 7p

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Communication research in Ibero-America: a diverse landscape.

• Authors : Condeza Dall’Orso, Rayén

Subjects: COMMUNICATIONS research; POLITICAL communication; ONLINE social networks

• Source: Cuadernos.info; 2022, Issue 53, pI-VI, 6p

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El perfil del profesional de las relaciones públicas en España: situación y tendencias del sector.

• Authors : del Toro-Acosta, Andrés; Alcaide-Pulido, Purificación; Lozano-Delmar, Javier

Subjects: DIGITAL transformation; BUSINESS communication; SOFT skillsSPAIN

• Source: Cuadernos.info; 2022, Issue 53, p295-317, 23p

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La importancia de la imagen para las universidades privadas

• Authors : By:Purificación Alcaide Pulido, PhD, Profesora A

• Source: Conversation, The: Espana Edition (Spain), October 3, 2023 NEWS, 4pp

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HOW HAVE UNDERGRADUATE STUDENTS' LEARNING BEHAVIOUR, ATTITUDES AND WELLBEING CHANGED DUE TO THE COVID-19 PANDEMIC? A CROSS-NATIONAL EUROPEAN ANALYSIS.

• Authors : O'sullivan, Helen; Alcaide-Pulido, Purificación

Subjects: COVID-19 pandemic; DISTANCE education; QUALITY of life

• Source: Pannon Management Review; Jul2023, Vol. 12 Issue 1, p101-102, 2p

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Development of a model to analyze HEI image: a case based on a private and a public university.

• Authors : Alcaide-Pulido, Purificación; Alves, Helena; Gutiérrez-Villar, Belén

Subjects: HIGHER education; UNIVERSITIES & colleges; DECISION making

• Source: Journal of Marketing for Higher Education; Jul-Dec2017, Vol. 27 Issue 2, p162-187, 26p

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