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Insights on Metrosexuality and Consumption for Marketers in South-East Europe.

• Authors : Magklaras, Vasileios; Kapoulas, Alexandros; Xharavina, Natyra

Subjects: MASCULINE identity; PERSONAL grooming; CONSUMER behaviorEUROPE

• Source: International Journal of Market Research; Sep2023, Vol. 65 Issue 5, p622-641, 20p, 1 Diagram, 1 Chart

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Uncovering customer service experiences with Twitter: the case of airline industry.

• Authors : Misopoulos, Fotis; Mitic, Miljana; Kapoulas, Alexandros

• Source: Management Decision. 2014, Vol. 52, Issue 4, pages. 705-723

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Netnography as a marketing research tool in the fashion industry in Southeast Europe.

• Authors : Xharavina, Natyra; Kapoulas, Alexandros; Miaoulis Jr., George

Subjects: CLOTHING industry; MARKETING research; VIRTUAL communities

• Source: International Journal of Market Research; Jul2020, Vol. 62 Issue 4, p499-515, 17p, 2 Charts

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Understanding the role of social media in bank marketing.

• Authors : Mitic, Miljana; Kapoulas, Alexandros

• Source: Marketing Intelligence & Planning. 2012, Vol. 30, Issue 7, pages. 668-686

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Consumers' perceptions on complexity and prospects of ethical luxury: Qualitative insights from Taiwan.

• Authors : Karatzas, Stelios; Kapoulas, Alexandros; Priporas, Constantinos Vasilios

• Source: Australasian Marketing Journal; Nov2019, Vol. 27 Issue 4, p224-232, 9p

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Customer Relationship Management (CRM) in the Bulgarian Agricultural Sector: current knowledge and opportunities for future development.

• Authors : Gubatova, Zlatina; Kapoulas, Alexandros

Subjects: CUSTOMER relationship management; AGRICULTURE; QUALITATIVE researchBULGARIA

• Source: Proceedings of the Annual South-East European Doctoral Student Conference; 2015, p189-199, 11p

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Gender differences in building brand loyalty through Social Media: the case of Balkans.

• Authors : Gubatova, Zlatina; Kapoulas, Alexandros

Subjects: GENDER differences (Sociology); BRAND loyalty; SOCIAL media

• Source: Proceedings of the Annual South-East European Doctoral Student Conference; 2014, Issue 2014, p219-228, 10p

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Counterfeit purchase typologies during an economic crisis.

• Authors : Priporas, Constantinos-Vasilios; Kamenidou, Irene; Kapoulas, Alexandros

• Source: European Business Review; 2015, Vol. 27 Issue 1, p2-16, 15p

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E-CRM dilemmas in developing markets: The case of a tourism company in Serbia.

• Authors : Kapoulas, Alexandros; Ratković, Dražen

• Source: European Journal of Tourism Research; 2015, Vol. 9, p24-40, 17p

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CRM performance optimization and customer base augmentation through innovation and building strong affective commitment with customers vis-a-vis behavioral commitment: Comparative Overhaul to delineate the importance of innovation and established relationships with customers in order to uncover their galvanizing effects on the resilient long term customer loyalty representing a successful strategy for building sustainable competitive advantage for Multinational enterprises owners of Airports in Southeastern Europe

• Authors : Cvetanovski, Ilija; Kapoulas, Alexandros

Subjects: CUSTOMER relationship management; TECHNOLOGICAL innovations; ORGANIZATIONAL commitmentEUROPE

• Source: Proceedings of the Annual South-East European Doctoral Student Conference; 2013, p32-49, 18p

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