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Applied Science & Technology Full Text (H.W. Wilson)

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2014 North American Effie Effectiveness Index Reveals The Most Effective Marketers.

Subjects: *INDUSTRIAL marketing effectiveness; *ADVERTISING campaignsKIMBERLY-Clark Corp. 006072136 KIMBERLY-Clark Corp. KIMBERLY-Clark Corp. 006072136 006072136 KIMBERLY-Clark Corp. 006072136 KMB; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; UNILEVER Group (Company)

• Source: Forbes.com. 6/ 6/2014, p1-1. 1p.

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Findings from West Virginia University Has Provided New Data on Industrial Marketing (Effectiveness of Contracts In Marketing Exchange Relationships: a Meta-analytic Review).

• Source: Marketing Weekly News. 2021, pages. 72

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Education Full Text (H.W. Wilson)

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Trappings Versus Substance.

• Authors : Collins, Michael

Subjects: *INDUSTRIAL marketing effectiveness; *BUSINESS planning; *MANUFACTURING industries

• Source: Industrial Maintenance & Plant Operation. Jan/Feb2014, Vol. 75 Issue 1, p46-46. 1p.

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ANALYZING MARKETING ANALYTICS: Data can help shops to determine in which direction to successfully take their business.

• Authors : HARPER, AMBER¹

Subjects: *DATA analysis; *AUTOMOBILE repair shops; *PROFITABILITY

• Source: Auto Body Repair Network. Apr2019, Vol. 58 Issue 4, p30-32. 2p.

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Brands shift marketing effectiveness focus from justification to learning.

• Authors : Vizard, Sarah

Subjects: *INDUSTRIAL marketing effectiveness; *BUSINESS enterprises; *BUSINESS revenueCASSIDY, Fran

• Source: Marketing Week (Online Edition). 1/4/2018, p1-1. 1p.

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Measuring Indicators for Marketing Effectiveness in Czech Companies.

• Authors : MILICHOVSKÝ, FRANTIŠEK¹

Subjects: *INDUSTRIAL marketing effectiveness; *MANUFACTURING industriesCZECH Republic

• Source: Revista de Metodos Cuantitativos para la Economia y la Empresa. dic2015, Vol. 20, p3-24. 22p.

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"BRANDS MUST DRIVE DIGITAL STANDARDS, NOT JUST PUBLISHERS AND AGENCIES".

• Authors : RHODES, BEN

Subjects: *BRANDING (Marketing); *DIGITAL media standards; *DIGITAL communicationsUNITED Kingdom

• Source: Marketing Week. 6/30/2016, p15-15. 1p.

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Evaluating the Website Performance of Foreign Hotels in Indian Landscape on Balanced Score Card.

• Authors : Dahiya, Ashish; Duggal, Shelley

Subjects: WEBSITES; HOTELS; BALANCED scorecardINDIA

• Source: International Journal of Hospitality & Tourism Systems; Dec2018, Vol. 11 Issue 2, p15-33, 19p

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