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Agricola

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This embodied conversational agent looks very human and as old as I feel! The effect of perceived agent anthropomorphism and consumer-agent age difference on brand attitude.

• Authors : David-Ignatieff, Arabelle; Buzeta, Cristian; De Pelsmacker, Patrick

Subjects: CONSUMER attitudes; AGE differences; EMOTIONS

• Source: Journal of Marketing Communications; Dec2024, Vol. 30 Issue 8, p881-909, 29p

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Social Media Characteristics and Consumers' Online Brand-Related Activities (COBRAs): The Mediating Role of Time Spent and Emotional Connectedness.

• Authors : Buzeta, Cristian; De Pelsmacker, Patrick; Dens, Nathalie

Subjects: SOCIAL media; STRUCTURAL equation modeling; COBRAS

• Source: Journal of Interactive Advertising; 2024, Vol. 24 Issue 4, p401-423, 23p

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Is webcare good for business? A study of the effect of managerial response strategies to online reviews on hotel bookings.

• Authors : Lopes, Ana Isabel; Malthouse, Edward C.; Dens, Nathalie

Subjects: NONVERBAL cues; HOTEL ratings & rankings; CONSUMER attitudes

• Source: Journal of Service Management; 2024, Vol. 35 Issue 6, p22-41, 20p

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Marketing Ethics and Regulation of Marketing Activity: The Role of Government and Industry

• Authors : Dahl Stephan; De Pelsmacker Patrick; Eagle Lynne

• Source: The SAGE Handbook of Marketing Ethics.

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Concluding Comments Regarding the Challenges of Marketing Ethics

• Authors : Dahl Stephan; De Pelsmacker Patrick; Eagle Lynne

• Source: The SAGE Handbook of Marketing Ethics.

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Parental Mediation of Children's Exposure to Online Media and Advertising

• Authors : Daems Kristien; De Pelsmacker Patrick; Moons Ingrid

• Source: The SAGE Handbook of Marketing Ethics.

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Introduction to Marketing Ethics

• Authors : Dahl Stephan; De Pelsmacker Patrick; Eagle Lynne

• Source: The SAGE Handbook of Marketing Ethics.

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Agricola

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The Effects of Brand Placement Disclosures in Fiction.

• Authors : Avramova, Yana R.; Dens, Nathalie; De Pelsmacker, Patrick

Subjects: BRAND name products; FICTION; TRUST

• Source: Journal of Advertising; Aug/Sep2022, Vol. 51 Issue 4, p450-468, 19p, 1 Diagram, 5 Charts, 1 Graph

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