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Revenge of the Tipping Point: overstories, superspreaders, and the rise of social engineering

• Authors : Gladwell, Malcolm, 1963-

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Education Full Text (H.W. Wilson)

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Education Full Text (H.W. Wilson)

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50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives.

• Authors : Evangelidis, Ioannis (AUTHOR) ; Bhatia, Sudeep (AUTHOR); Levav, Jonathan (AUTHOR)

Subjects: *CONSUMER preferences; *CONSUMER research; *BEHAVIORAL research

• Source: Journal of Consumer Research. Jun2024, Vol. 51 Issue 1, p19-28. 10p.

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Education Full Text (H.W. Wilson)

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Two social minds in one brain? error-related negativity provides evidence for parallel processing pathways during social evaluation.

• Authors : Elimari, Nassim (AUTHOR); Lafargue, Gilles (AUTHOR)

Subjects: PARALLEL processing; CONTEXT effects (Psychology); EVOKED potentials (Electrophysiology)

• Source: Cognition & Emotion. Feb2024, Vol. 38 Issue 1, p90-102. 13p.

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Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations.

• Authors : Zhang, Yicong¹ (AUTHOR) ; Zhang, Xueyao² (AUTHOR)

Subjects: *BRANDING (Marketing); *CONSUMERS; CONTEXT effects (Psychology)

• Source: Journal of Advertising. Aug/Sep2024, Vol. 53 Issue 4, p588-604. 17p.

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Education Full Text (H.W. Wilson)

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Applied Science & Technology Full Text (H.W. Wilson)

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Education Full Text (H.W. Wilson)

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