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PART XIII: CONSUMER MARKETING: Chapter 96: SPORTS MARKETING.

Subjects: *SPORTS marketing; *ADVERTISING spendingUNITED StatesAT&T Mobility LLC ; ANHEUSER-Busch Cos. Inc. (2009- )...

  • Source: Consumer Behavior. 2013, p538-540. 3p.

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PART XIII: CONSUMER MARKETING: Chapter 92: LOCAL MARKETING.

Subjects: *MARKETING; *ADVERTISING spending; *SEARCH enginesUNITED StatesCONSUMER Behavior 2013 (Book)...

  • Source: Consumer Behavior. 2013, p525-528. 4p.

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PART XIII: CONSUMER MARKETING: Chapter 94: SHOPPER [IN-STORE] MARKETING.

Subjects: *POINT-of-sale advertising; *SALES promotion; *COUPONS (Retail trade)UNITED StatesCONSUMER Behavior 2013 (Book)...

  • Source: Consumer Behavior. 2013, p533-535. 3p.

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PART XIII: CONSUMER MARKETING: Chapter 87: DIRECT MARKETING.

Subjects: *DIRECT marketing; *TARGET marketingUNITED StatesDIRECT Marketing Association (U.S.)...

  • Source: Consumer Behavior. 2013, p506-509. 4p.

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PART XIII: CONSUMER MARKETING: Chapter 90: GAMIFICATION.

Subjects: *MARKETING strategy; *CUSTOMER loyalty programs; *CUSTOMER retentionUNITED StatesCONSUMER Behavior 2013 (Book)...

  • Source: Consumer Behavior. 2013, p518-521. 4p.

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PART XIII: CONSUMER MARKETING: Chapter 89: EVENT & EXPERIENTIAL MARKETING.

Subjects: *EVENT marketing; SPORTS events; PARTIESUNITED StatesCONSUMER Behavior 2013 (Book)...

  • Source: Consumer Behavior. 2013, p515-517. 3p.

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PART XIII: CONSUMER MARKETING: Chapter 93: PROMOTIONS.

Subjects: *SALES promotion; *COUPONS (Retail trade); *CUSTOMER loyalty programsUNITED StatesCARLSON Marketing (Company)...

  • Source: Consumer Behavior. 2013, p529-532. 4p.

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PART XIII: CONSUMER MARKETING: Chapter 81: CELEBRITY ENDORSEMENTS.

Subjects: *ADVERTISING endorsements; *ADVERTISING; CELEBRITIESUNITED StatesCONSUMER Behavior 2013 (Book)...

  • Source: Consumer Behavior. 2013, p482-485. 4p.

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PART XIII: CONSUMER MARKETING: Chapter 85: DAILY DEALS.

Subjects: *MARKETING strategy; *MARKETING; *RETAIL industryUNITED StatesCONSUMER Behavior 2013 (Book)...

  • Source: Consumer Behavior. 2013, p497-499. 3p.

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PART XIII: CONSUMER MARKETING: Chapter 84: CUSTOMER RETENTION.

Subjects: *CUSTOMER retention; *CUSTOMER loyalty; SOCIAL mediaUNITED StatesCONSUMER Behavior 2013 (Book)...

  • Source: Consumer Behavior. 2013, p493-496. 4p.

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  • 1-10 of  196 results for ""CONSUMER Behavior 2013 (Book)""