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Academic Journal

Data, Competition, and Digital Platforms.

Subjects: *CONSUMER education; *TARGETED advertising; *BARGAINING power

  • Source: American Economic Review. Aug2024, Vol. 114 Issue 8, p2553-2595. 43p.

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Periodical

Kühlmann.

Subjects: *TARGETED advertising; *SUPPLY & demand; *DELICATESSENSNORTH Rhine-Westphalia (Germany)

  • Source: Lebensmittel Zeitung. 6/28/2024, Issue 26, p76-76. 1p.

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Academic Journal

Optimal Microtargeting of Advertising.

Subjects: *ADVERTISING; *TARGETED advertising; *OPTIMAL control theory

  • Source: Journal of Marketing Research (JMR). Jun2023, Vol. 60 Issue 3, p564-584. 21p. 7 Charts, 2 Graphs.

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News

F.T.C. Finds Surveillance Of Users On Platforms.

Subjects: TARGETED advertising; STREAMING media; CONSUMERS

  • Source: New York Times. 9/20/2024, Vol. 174 Issue 60283, pB3-B3. 1/3p.

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Academic Journal

The influence of recommendation algorithm's information flow on targeted advertising audience's coping behavior.

  • Authors : Chen L; School of Business Administration, Huaqiao University, Quanzhou 362021, China; School of Business Administration, Jimei University, Xiamen 361021, China. Electronic address: .

Subjects: Advertising*/Advertising*/Advertising*/methods ; Coping Skills*; Humans

  • Source: Acta psychologica [Acta Psychol (Amst)] 2024 Mar; Vol. 243, pp. 104168. Date of Electronic Publication: 2024 Feb 02.Publisher: North Holland Publishing Country of Publication: Netherlands NLM ID: 0370366 Publication Model: Print-Electronic Cited Medium: Internet

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Academic Journal

On or off topic? Understanding the effects of issue-related political targeted ads.

Subjects: *TARGETED advertising; *POLITICAL advertising; POLITICAL campaigns

  • Source: Information, Communication & Society. Jun2024, Vol. 27 Issue 7, p1378-1404. 27p.

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Academic Journal

Decisions and Coordination of Green Supply Chain Considering Big Data Targeted Advertising.

Subjects: BIG data; SUPPLY chains; ATTENUATION coefficients

  • Source: Journal of Theoretical & Applied Electronic Commerce Research; Sep2022, Vol. 17 Issue 3, p1035-1056, 22p

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Academic Journal

A federated learning framework based on transfer learning and knowledge distillation for targeted advertising.

  • Authors : Su C; Guangxi Vocational & Technical Institute of Industry, Nanning, Guangxi, China.; Wei J

  • Source: PeerJ. Computer science [PeerJ Comput Sci] 2023 Aug 07; Vol. 9, pp. e1496. Date of Electronic Publication: 2023 Aug 07 (Print Publication: 2023).Publisher: PeerJ Inc Country of Publication: United States NLM ID: 101660598 Publication Model: eCollection Cited Medium: Internet ISSN:

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Academic Journal

What Do We Know About Segmentation and Targeting?

Subjects: *MARKET segmentation; *TARGETED advertising; *BIG data

  • Source: Journal of Advertising Research. Jun2019, Vol. 59 Issue 2, p131-132. 2p.

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Periodical

Choice as the New, Contested Frontier: Personal Data and Targeted Advertising.

  • Source: AQ: Australian Quarterly; Oct-Dec2023, Vol. 94 Issue 4, p11-20, 10p, 11 Color Photographs, 1 Graph, 1 Map

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Academic Journal

Langerhans cells: Central players in the pathophysiology of atopic dermatitis.

Subjects: *LANGERHANS cells; *TARGETED advertising; *TIGHT junctions

  • Source: Journal of the European Academy of Dermatology & Venereology. Aug2024, p1. 12p. 2 Illustrations.

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Academic Journal

Impact of the normativeness and intelligibility of privacy interpretation information on the willingness to accept targeted advertising -A cognitive load perspective.

  • Authors : Zhu Q; School of Business Administration, Huaqiao University, Chenghua North Road, Fengze District, Quanzhou, People's Republic of China.; Sun R

  • Source: Current psychology (New Brunswick, N.J.) [Curr Psychol] 2023 Feb 16, pp. 1-15. Date of Electronic Publication: 2023 Feb 16.Publisher: Springer Country of Publication: United States NLM ID: 8912263 Publication Model: Print-Electronic Cited Medium: Print ISSN: 1046-1310

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Academic Journal

Privacy in targeted advertising on mobile devices: a survey.

  • Authors : Ullah I; College of Computer Engineering and Sciences, Prince Sattam bin Abdulaziz University, 11942 Al-Kharj, Saudi Arabia.; Boreli R

  • Source: International journal of information security [Int J Inf Secur] 2023; Vol. 22 (3), pp. 647-678. Date of Electronic Publication: 2022 Dec 24.Publisher: Springer-Verlag Country of Publication: Germany NLM ID: 101755129 Publication Model: Print-Electronic Cited Medium: Internet ISSN:

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  • 50-100 of  114,570 results for ""TARGETED advertising""