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Banks Get Their Message Across in a Variety of Ways.

• Authors : Bednar, Joseph

Subjects: *BANKING industry advertising; *ADVERTISING campaigns; *INFORMATION disseminationMASSACHUSETTSHAMPDEN Bank (Company) ; UNITED Bank (Company)

• Source: BusinessWest. 6/7/2010, Vol. 27 Issue 3, p38-41. 4p.

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Unconventional Marketing That Worked.

• Authors : Albro, Walt

Subjects: *BANK marketing; *BANKING industry advertising; *BRANDING (Marketing)DANVERS (Mass.); MASSACHUSETTSDANVERS Bancorp Inc. DANVERS Bancorp Inc. DANVERS Bancorp Inc. DNBK

• Source: ABA Bank Marketing. Jun2011, Vol. 43 Issue 5, p20-25. 6p.

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EASTERN'S STRATEGY STRESSES PRODUCTS.

Subjects: *BANKING industry advertisingMASSACHUSETTS; UNITED StatesEASTERN Bank Corp. ; CGN Marketing & Creative Services (Company) CGN Marketing & Creative Services (Company) CGN Marketing & Creative Services (Company) 878261536

• Source: Bank Advertising News. 05/29/2000, Vol. 24 Issue 11, p18. 2p.

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THESE ARE BOOM TIMES FOR CAMBRIDGE.

Subjects: *BANKING industry advertisingMASSACHUSETTS; CAMBRIDGE (Mass.); UNITED StatesCAMBRIDGE Savings Bank (Company) ; GREENBERG Seronick O'Leary & Partners Inc.

• Source: Bank Advertising News. 05/29/2000, Vol. 24 Issue 11, p20. 2p.

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... INTENT ON COURTING MERGER-CRANKY CUSTOMERS.

Subjects: *BANKING industry advertising; *COMMUNITY banksMASSACHUSETTS; MEDFORD (Mass.); UNITED StatesCENTURY Bank (Company)

• Source: Bank Advertising News. 05/29/2000, Vol. 24 Issue 11, p1. 3p.

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Fleet Puts Its Game Face On.

Subjects: *BANKING industry advertising; *BANKING industryMASSACHUSETTS; BOSTON (Mass.); UNITED StatesFLEETBOSTON Financial Corp. FLEETBOSTON Financial Corp. FLEETBOSTON Financial Corp. FBF

• Source: Bank Advertising News. 10/30/2000, Vol. 24 Issue 20, p1. 3p.

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Gearon Breaks Bank Campaign.

• Authors : van der Pool, Lisa

Subjects: *BANKING industry advertisingMASSACHUSETTS; BOSTON (Mass.); UNITED StatesCAPITAL Crossing Bank (Company) 184155232 CAPITAL Crossing Bank (Company) CAPITAL Crossing Bank (Company) 184155232 184155232 CAPITAL Crossing Bank (Company) 184155232 CAPX; GEARON Hoffman (Company) GEARON Hoffman (Company) GEARON Hoffman (Company) 101170058

• Source: Adweek New England Edition. 06/04/2001, Vol. 38 Issue 23, p9. 3/8p. 1 Black and White Photograph.

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Two Mass. Banks Seek Shops.

• Authors : Rountree, Kristen

Subjects: *BANKING industry; *BANKING industry advertisingMASSACHUSETTS; UNITED StatesROCKLAND Trust Co. ; CENTURY Bank (Company)

• Source: Adweek New England Edition. 10/14/2002, Vol. 39 Issue 41, p5. 2/5p.

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Small Bank Takes to Airwaves.

• Authors : Gianatasio, David

Subjects: *BANKING industry advertisingMASSACHUSETTS; UNITED StatesSTACKPOLE & Partners (Company) ; STONEHAM Bank (Company)

• Source: Adweek New England Edition. Jul2002, Vol. 39 Issue 27, p5. 1/4p. 1 Black and White Photograph.

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Salem Five Keeps 'You' in Mind.

• Authors : Rountree, Kristen

Subjects: *BANKING industry advertisingMASSACHUSETTS; SALEM (Mass.); UNITED StatesDUFFY & Shanley Inc. DUFFY & Shanley Inc. DUFFY & Shanley Inc. 075727909 ; SALEM Five Cents Savings Bank (Company) SALEM Five Cents Savings Bank (Company) SALEM Five Cents Savings Bank (Company) 006955827

• Source: Adweek New England Edition. 5/20/2002, Vol. 39 Issue 21, p2. 2/5p. 1 Black and White Photograph.

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