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Surprise Toys to Build Customer Loyalty Using Classical Conditioning.

• Authors : Gauba, Ritika; Srivastva, Shefali

• Source: International Journal of Applied Management Theory and Research (IJAMTR). 2022, Vol. 4, Issue 1.

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Development and standardization of Indian Alcohol Photo Stimuli (IAPS) for cue-reactivity paradigms in patients with alcohol use disorder.

• Authors : Shenoy, Anupa A.; Praharaj, Samir Kumar; Rai, Shweta

Subjects: CULTURE; STATISTICS; ALCOHOLIC beveragesINDIA

• Source: Indian Journal of Psychiatry; Feb2024, Vol. 66 Issue 2, p135-141, 8p

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Examining the Roles of Prior Victimization, Perpetrator Identity and the Correlates of Female Rape Myth Acceptance Among Indian Females.

• Authors : Das, Ivan; Bhattacharjee, Anjana

Subjects: RAPE; SEX crimes; RAPE victimsINDIA

• Source: Archives of Sexual Behavior; May2023, Vol. 52 Issue 4, p1855-1868, 14p, 4 Charts, 2 Graphs

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Using Guilt and Shame Appeals from an Eastern Perspective to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India.

• Authors : La Ferle, Carrie; Muralidharan, Sidharth; Kim, Eunjin (Anna)

Subjects: BYSTANDER involvement; DOMESTIC violence; SHAMEINDIA

• Source: Journal of Advertising; Oct-Dec2019, Vol. 48 Issue 5, p555-568, 14p, 3 Color Photographs, 1 Graph

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Social Messages in Advertising: Examining the Relationship Among Attitude Towards Advertisement, Brand and Purchase Intention of Customers.

• Authors : Manzoor, Iqra; Zia-ul-Haq

Subjects: ONLINE shopping; CONSUMER attitudes; CONSUMERSINDIA

• Source: IUP Journal of Marketing Management; Feb2023, Vol. 22 Issue 1, p67-87, 23p

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Brand Placements: An Exemplary Integration in Reality Shows.

• Authors : Natarajan, Thamaraiselvan; Jayapal, Jegan; Jegan, Sinthubairavi

Subjects: PRODUCT placement in mass media; REALITY television programs; MOTION picture industryINDIA

• Source: Quarterly Review of Film & Video; Jan2023, Vol. 40 Issue 1, p112-137, 26p

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Construction And Validation Of Attitude Towards Mathematics Scale (Atms).

• Authors : Don Bosco, P.; Karunanidhi, S.; Sasikala, S.

Subjects: MATHEMATICS education; MATHEMATICS students; MATHEMATICS teachersINDIA

• Source: Journal of Positive School Psychology; 2022, Vol. 6 Issue 6, p1676-1685, 10p

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Life and Death Decisions and COVID‐19: Investigating and Modeling the Effect of Framing, Experience, and Context on Preference Reversals in the Asian Disease Problem.

• Authors : Uttrani, Shashank; Sharma, Neha; Dutt, Varun

Subjects: FRAMES (Social sciences); ARTIFICIAL intelligence; COVID-19INDIA

• Source: Topics in Cognitive Science; Oct2022, Vol. 14 Issue 4, p800-824, 25p

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Unconscionability of E-contracts: A Comparative Study of India, the United Kingdom, and the United States.

• Authors : Prasad, Dharmita; Mishra, Pallavi

Subjects: ELECTRONIC contracts; UNCONSCIONABLE contracts; ADHESION contractsINDIA; UNITED States; UNITED Kingdom

• Source: Liverpool Law Review; Aug2022, Vol. 43 Issue 2, p339-360, 22p

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Political brand endorsers, political brand preference, and political brand equity: A mediated moderated model.

• Authors : Kaur, Harsandaldeep; Sohal, Seerat

Subjects: BRAND personification; BRAND choice; BRAND equityINDIA

• Source: Journal of Marketing Communications; Feb 2022, Vol. 28 Issue 1, p3-37, 35p, 2 Diagrams, 6 Charts

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