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  • 1-8 of  8 results for ""DE Pelsmacker, Patrick""

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Academic Journal

ADVERGAMES.

Subjects: VIDEO games; VIDEO gamers; ADVERTISING

  • Source: Journal of Advertising; Spring2010, Vol. 39 Issue 1, p5-18, 14p, 2 Graphs

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Academic Journal

HOW AD CONGRUITY AND INTERACTIVITY AFFECT FANTASY GAME PLAYERS' ATTITUDE TOWARD IN-GAME ADVERTISING.

Subjects: IN-game advertising (Electronic games); VIDEO gamers; ATTITUDES toward sports

  • Source: Journal of Electronic Commerce Research; Feb2019, Vol. 20 Issue 1, p55-74, 20p

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Academic Journal

Who Is the Loser When I Lose the Game? Does Losing an Advergame Have a Negative Impact on the Perception of the Brand?

Subjects: IN-game advertising (Electronic games); VIDEO games & psychology; VIDEO gamers

  • Source: Journal of Advertising; 2013, Vol. 42 Issue 2/3, p183-195, 13p, 4 Charts

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Leveraging Virtual Attribute Experience in Video Games to Improve Brand Recall and Learning.

Subjects: IN-game advertising (Electronic games); ADVERTISING & psychology; VIDEO gamers

  • Source: Journal of Advertising; 2013, Vol. 42 Issue 2/3, p170-182, 13p, 3 Charts

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How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over.

Subjects: IN-game advertising (Electronic games); ADVERTISING & psychology; VIDEO gamers

  • Source: Journal of Advertising; 2013, Vol. 42 Issue 2/3, p155-169, 15p, 7 Charts

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The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games.

Subjects: IN-game advertising (Electronic games); INTERNET advertising; BRANDED entertainment

  • Source: Journal of Advertising; 2013, Vol. 42 Issue 2/3, p95-112, 18p, 1 Chart

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Academic Journal

Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players' Processing of Brands Embedded in Advergames.

Subjects: IN-game advertising (Electronic games); ADVERTISING & psychology; VIDEO gamers

  • Source: Journal of Advertising; 2013, Vol. 42 Issue 2/3, p113-130, 18p, 2 Charts

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Academic Journal

Are Banner Advertisements in Online Games Effective?

Subjects: IN-game advertising (Electronic games); INTERNET banner advertising; VIDEO gamers

  • Source: Journal of Advertising; 2013, Vol. 42 Issue 2/3, p241-250, 10p, 6 Charts

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  • 1-8 of  8 results for ""DE Pelsmacker, Patrick""