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Unboxing the child influencer paradoxes: a research agenda.

• Authors : Rotimi, Irmine Keta¹ (AUTHOR) ; Yap, Sheau-Fen¹ (AUTHOR); Wooliscroft, Ben¹ (AUTHOR)

Subjects: *TOY industry; *CHILD consumers; *INFLUENCER marketing

• Source: Journal of Marketing Management. Sep2024, Vol. 40 Issue 11/12, p1030-1057. 28p.

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In the know.

• Authors : Benitez, Tina; Bohen, Colleen

Subjects: TOY industry; CHILD consumers; TOYSUNITED States

• Source: Playthings. Nov2005, Vol. 103 Issue 11, p19-40. 5p. 18 Color Photographs.

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In the 'Fast Lane'

• Authors : Mininni, Ted

Subjects: *CHILD consumers; *TOY industry; *RETAIL industryUNITED StatesMCNEAL, James

• Source: Playthings. Sep2005, Vol. 103 Issue 9, p10-10. 1p. 2 Color Photographs.

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Out of the mouths...

• Authors : Brill, Pamela

Subjects: *CHILD consumers; *TOY industry; TOYSUNITED StatesREED Business Information Ltd.

• Source: Playthings. Jun2004, Vol. 102 Issue 6, p12-12. 1p. 8 Color Photographs.

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Big boom theory.

• Authors : Weiskott, Maria

Subjects: *CHILD consumers; *TOY industryUNITED States

• Source: Playthings. Mar2001, Vol. 99 Issue 3, p10. 1/3p. 1 Chart.

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Education Full Text (H.W. Wilson)

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TIA Board Receives Plan Addressing the Issue of Communication and Marketing to Children.

Subjects: *CONFERENCES & conventions; *TOY industry; *CHILD consumersMUNICH (Germany); GERMANY

• Source: Souvenirs, Gifts, & Novelties. Feb2010, Vol. 49 Issue 2, p66-66. 3/4p.

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Fun Was in Short Supply at This Year's Toy Fair.

• Authors : Ackman, Dan

Subjects: *TOY industry; *CHILD consumers

• Source: Wall Street Journal - Eastern Edition. 2/15/2007, Vol. 249 Issue 38, pD7. 0p. 1 Black and White Photograph.

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Prospecting for the fortune of youth.

• Authors : Bradley, Sam

Subjects: *CHILD consumers; *TOY industry; *CHARTS, diagrams, etc.UNITED States

• Source: Brandweek. 2/13/95, Vol. 36 Issue 7, p32. 1p. 6 Charts, 5 Graphs.

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It's all about children.

• Authors : Lloyd-Williams, Kathryn

Subjects: *CHILD consumers; *TOY industry

• Source: Playthings. Feb96, Vol. 94 Issue 2, p158. 1p. 1 Color Photograph.

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