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Customer Equity & Customer Lifetime Value.

• Authors : Moncayo, Raúl¹ (AUTHOR)

Subjects: CUSTOMER equity; CUSTOMER relations; CUSTOMER lifetime value

• Source: IEEM Revista de Negocios. jun2013, p36-40. 5p. 1 Diagram.

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What Is a free Customer Worth?

• Authors : Gupta, Sunil¹ (AUTHOR) ; Mela, Carl F.² (AUTHOR)

Subjects: *CUSTOMER lifetime value; *MARKETING strategy; *BUSINESS planningAUCTIONS.COM (Company)

• Source: Harvard Business Review. Nov2008, Vol. 86 Issue 11, p102-109. 8p. 2 Color Photographs, 3 Illustrations, 3 Graphs.

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Application of customer lifetime value model in make-to-order manufacturing.

• Authors : Tukel, Oya I.; Dixit, Ashutosh

Subjects: *CUSTOMER lifetime value; *ECONOMIC models; *SUPPLY chains

• Source: Journal of Business & Industrial Marketing. 2013, Vol. 28 Issue 6, p468-474. 7p.

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A model for predicting customer value from perspectives of product attractiveness and marketing strategy

• Authors : Chan, S.L.¹ ; Ip, W.H.¹ ; Cho, V.²

Subjects: *CUSTOMER relationship management; *CUSTOMER lifetime value; *STRATEGIC planning

• Source: Expert Systems with Applications. Mar2010, Vol. 37 Issue 2, p1207-1215. 9p.

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Clinic in an out-of-state state of mind.

• Authors : MAGAW, TIMOTHY

Subjects: *INDUSTRIAL expansion; *CUSTOMER lifetime value; *STRATEGIC planningOHIOCLEVELAND Clinic Foundation...

• Source: Crain's Cleveland Business. 3/26/2012, Vol. 33 Issue 13, p0001-0001. 1p.

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Heineken refreshes CRM platform with mobile reporting.

Subjects: *STRATEGIC planning; *DIGITAL communications; *CUSTOMER relationsIRELANDHEINEKEN NV

• Source: Computer Weekly. 6/12/2007, p1-1. 1/5p. 1 Color Photograph.

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A DUAL PERSPECTIVE OF VALUE IN A BUNDLE OF PRODUCT AND SERVICE.

• Authors : Safarpour, Niusha; Sillanpää, Ilkka

Subjects: VALUE creation; VALUE proposition; CUSTOMER lifetime value

• Source: Management & Production Engineering Review (MPER); Dec2017, Vol. 8 Issue 4, p27-41, 15p

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Managing For Successful Customer Acquisition: An Exploration.

• Authors : Ang, Lawrence; Buttle, Francis

Subjects: CUSTOMER retention; CONSULTING firms; CUSTOMER relations

• Source: Journal of Marketing Management; Apr2006, Vol. 22 Issue 3-4, p295-317, 23p, 2 Diagrams, 9 Charts

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Marketing When Customer Equity Matters.

• Authors : Hanssens, Dominique M.; Thorpe, Daniel; Finkbeiner, Carl

Subjects: CUSTOMER equity; BUSINESS models; STRATEGIC planningWACHOVIA Corp.

• Source: Harvard Business Review; May2008, Vol. 86 Issue 5, p117-123, 7p, 2 Color Photographs, 3 Illustrations, 2 Diagrams, 1 Graph

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HOW TO ACQUIRE CUSTOMERS ON THE WEB.

• Authors : Hoffman, Donna L.; Novak, Thomas P.

Subjects: ELECTRONIC commerce; RETAIL industry management; INTERNET advertisingCDNOW Inc.

• Source: Harvard Business Review; May/Jun2000, Vol. 78 Issue 3, p179-188, 7p

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