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Subject : sports marketing

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Periodical

Hearst, Conde Nast flexing interest in sports/fitness.

Authors : Kelly, Keith J.

Subjects: *SPORTS marketing; *PRODUCT management; *ADVERTISINGUNITED States

Source: Advertising Age. 3/20/1995, Vol. 66 Issue 12, p34-34. 1/3p.

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Academic Journal

Borrowing Brands to Create a Brand: The Commercial Mediation of Paralympic Athletes.

Authors : Jackson-Brown, Carolyn

Subjects: ATHLETES with disabilities; PEOPLE with disabilities in mass media; PARALYMPICS (14th : 2012 : London, England)

Source: Communication & Sport; Aug-Oct2020, Vol. 8 Issue 4/5, p507-525, 19p

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Academic Journal

The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality Framework.

Authors : Kim, Yu Kyoum; Trail, Galen; Ko, Yong Jae

Subjects: RELATIONSHIP marketing; SPORTS marketing; MARKETING models

Source: Journal of Sport Management; 11/1/2011, Vol. 25 Issue 6, p576-592, 17p, 3 Diagrams, 2 Charts

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Academic Journal

23rd Annual European Association of Sport Management Conference, Dublin, Ireland.

Authors : Thompson, Ashleigh-Jane

Subjects: SPORTS & technology; MASS media & sports; SPORTS administration

Source: International Journal of Sport Communication; Mar2016, Vol. 9 Issue 1, p123-125, 3p

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Academic Journal

GOING FOR AN OLYMPIC MARKETING GOLD.

Authors : Kronick, Scott; Dorne, Dalton

Subjects: OLYMPIC Games (29th : 2008 : Beijing, China); SPORTS marketing; MASS media & sportsBEIJING (China); CHINA

Source: China Business Review. Jan/Feb2005, Vol. 32 Issue 1, p8-12. 4p. 3 Color Photographs, 1 Chart, 1 Graph.

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Academic Journal

Introduction: women in sports media: new scholarly engagements.

Authors : McClearen, Jennifer

Subjects: FEMINIST learning & scholarship; WOMEN & sports; MASS media & sports

Source: Feminist Media Studies; Oct2018, Vol. 18 Issue 5, p942-945, 4p

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Academic Journal

Managed Play: The Media's Impact on Play in the Australian Football League.

Authors : Duncan, Samuel Keith

Subjects: MASS media & sports; RUGBY football; SPORTS marketingAUSTRALIAAUSTRALIAN Football League...

Source: Physical Culture & Sport. Studies & Research; 2018, Vol. 77 Issue 1, p5-16, 12p

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Academic Journal

Enacted ambiguity and risk perceptions: making sense of national elite sport sponsorships.

Authors : Wagner, Ulrik; Nissen, Rasmus

Subjects: MARKETING executives; MASS media & sports; SPORTS sponsorship

Source: Sport in Society; Dec2015, Vol. 18 Issue 10, p1179-1198, 20p

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Academic Journal

Marketing as an Exercise in Feminism.

Authors : Longres, John F.

Subjects: TELEVISED sports; SPORTS marketing; MASS media & sports

Source: Journal of Social Work Education. Fall96, Vol. 32 Issue 3, p294-296. 2p.

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Academic Journal

Der Fuβball und das Sponsoring.

Authors : Vogelpohl, Anna

Subjects: SOCCER; MASS media & sports; SPORTS spectators

Source: Sozialwissenschaften & Berufspraxis; 2012, Vol. 35 Issue 1, p92-110, 19p

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