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When It Comes to Influencers, Smaller Can Be Better.

Subjects: *INFLUENCER marketing; *DIRECT selling; *SALES

• Source: Harvard Business Review. Sep/Oct2024, Vol. 102 Issue 5, p23-27. 4p. 1 Color Photograph, 2 Cartoon or Caricatures.

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Indian direct selling industry records USD 2.47 bn sales in 2019, ranks 15th globally.

Subjects: *DIRECT selling; *SALESINDIA

• Source: FRPT- Retail Snapshot. 7/28/2020, p21-22. 2p.

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Direct Effect.

• Authors : Klepacki, Laura

Subjects: *DIRECT selling; *DIRECT marketing; *SELLINGUNITED States

• Source: WWD: Women's Wear Daily. WWD BeautyBiz, Vol. 192 Issue 50, p34-35. 2p. 1 Chart.

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Mitigating channel conflict.

• Authors : Nair, Girish; Pleasance, Darren

Subjects: *MARKETING channels; *DIRECT selling; *DIRECT marketing

• Source: McKinsey Quarterly. 2005, Issue 3, p16-17. 2p. 1 Chart.

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SHOW & TELL SELLING.

• Authors : Jayne, Vicki

Subjects: *DIRECT selling; *SALES; *CONSUMERSNEW Zealand

• Source: NZ Marketing Magazine. May2000, Vol. 19 Issue 4, p20. 4p. 2 Color Photographs.

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Revenue Generation Through Influencer Marketing.

• Authors : Beichert, Maximilian; Bayerl, Andreas; Goldenberg, Jacob

Subjects: INFLUENCER marketing; SOCIAL media; RATE of return

• Source: Journal of Marketing; Jul2024, Vol. 88 Issue 4, p40-63, 24p

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Meet the New Paradigm: Network Marketing in Japan.

• Authors : Imura, Yusuke

Subjects: MULTILEVEL marketing; DIRECT selling; DISTRIBUTORS (Commerce)JAPAN

• Source: J@pan Inc.. Nov2004, Issue 61, p38-44. 7p. 3 Color Photographs.

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Faberlic on the Fast Track to Success.

• Authors : Dychevesmirnoff, Anna

Subjects: *DIRECT selling; *MARKETING; *INDUSTRIAL managementNECHAEV, Alexey

• Source: Global Cosmetic Industry. Feb2005, Vol. 173 Issue 2, p26-29. 4p.

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Indian direct selling industry records $2.47 billion sales in 2019: WFDSA.

Subjects: *DIRECT selling; *SOUND recording industry; *SALESINDIA

• Source: Ace Analyser: Company News. 7/20/2020, pN.PAG-N.PAG. 1p.

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Direct-Selling Organizations

• Authors : Kaur Arvinder

• Source: The SAGE Encyclopedia of Economics and Society.

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