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Academic Journal

Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Mobile Apps.

Subjects: MOBILE apps; DECISION making; CONSUMER behavior

  • Source: Journal of Marketing; Jul2023, Vol. 87 Issue 4, p510-527, 18p, 1 Color Photograph, 3 Diagrams, 1 Chart, 1 Graph

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Academic Journal

On or Off Track: How (Broken) Streaks Affect Consumer Decisions.

Subjects: CONSUMER behavior; WINNING & losing streaks; PHYSICAL activity

  • Source: Journal of Consumer Research; Apr2023, Vol. 49 Issue 6, p1095-1117, 23p, 1 Diagram, 1 Chart, 5 Graphs

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  • 1-3 of  3 results for ""Shu, Suzanne B.""