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  • 1-4 of  4 results for ""NOWAK, Glen""

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Academic Journal

Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness.

Subjects: ADVERTISING effectiveness; MARKETING strategy; TARGETED advertising

  • Source: Journal of Consumer Research; Feb2019, Vol. 45 Issue 5, p906-932, 27p, 7 Color Photographs, 1 Diagram, 4 Charts, 1 Graph

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Academic Journal

BRAND STRATEGY AND INTEGRATED MARKETING COMMUNICATION (IMC).

Subjects: MARKETING strategy; INTEGRATED marketing; COMMUNICATION in marketingCANADAIMPERIAL Brands PLC

  • Source: Journal of Advertising; Winter2005, Vol. 34 Issue 4, p81-92, 12p, 2 Black and White Photographs, 1 Graph

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Academic Journal

Harnessing the Power of Database Marketing.

Subjects: DATABASE marketing; COMPETITION; MARKETING strategy

  • Source: Journal of Marketing Management; May96, Vol. 12 Issue 4, p329-346, 18p, 1 Diagram

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Academic Journal

PLANT TOURS AS A CUSTOMER CONTACT TOOL: AN INTEGRATED MARKETING COMMUNICATIONS FRAMEWORK.

Subjects: *INTEGRATED marketing; *COMMUNICATION in marketing; *MARKETING strategy

  • Source: Journal of Marketing Management (10711988). Fall/Winter1998, Vol. 8 Issue 2, p44-51. 8p. 4 Charts.

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  • 1-4 of  4 results for ""NOWAK, Glen""