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IDEA BANK.

Subjects: *BANKING industry advertising; *BANKING industry customer services; *BANK marketing

• Source: ABA Bank Marketing. Apr2013, Vol. 45 Issue 3, p6-9. 4p.

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Citibank choice of Fallon signals edgier approach.

• Authors : Cardona, Mercedes M.; Chura., Hillary

Subjects: *ADVERTISING agencies; *BANKING industry advertising; *MARKETING strategyUNITED StatesCITIGROUP Inc. 197329691 CITIGROUP Inc. CITIGROUP Inc. 197329691 197329691 CITIGROUP Inc. 197329691 C; CITIBANK NA CITIBANK NA CITIBANK NA 032714060 ; FALLON Worldwide (Company) FALLON Worldwide (Company) FALLON Worldwide (Company) 061322145

• Source: Advertising Age. 8/7/2000, Vol. 71 Issue 33, p2-2. 1/3p.

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IS THE BRANCH DOOMED?

• Authors : ALBRO, WALT (AUTHOR)

Subjects: *BRANCH banks; *MOBILE commerce; *BANKING industry advertisingKING, Brett

• Source: ABA Bank Marketing. Jul/Aug2012, Vol. 44 Issue 6, p14-17. 4p. 3 Color Photographs.

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Digital Display: Finding Payback.

• Authors : Albro, Walt

Subjects: *DIGITAL signage; *ADVERTISING campaigns; *BANKING industry advertisingUNITED StatesFIRST National Bank (Company) ; BANK of Missouri (Company)

• Source: ABA Bank Marketing. Jul/Aug2011, Vol. 43 Issue 6, p13-18. 6p.

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HOW TO ACHIEVE HIGH DIRECT MARKETING RESPONSE RATES.

• Authors : Rizzo, Tony^1,2

Subjects: *DIRECT marketing; *BANK marketing; *FINANCIAL institutions

• Source: ABA Bank Marketing. Jun2011, Vol. 43 Issue 5, p30-34. 5p.

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READER'S GUIDE.

Subjects: *BANKING industry advertising; *CUSTOMER services; *SAVINGS accountsUNITED StatesSTATE Bank of Countryside (Company) STATE Bank of Countryside (Company) STATE Bank of Countryside (Company) 077050706

• Source: ABA Bank Marketing. Nov2009, Vol. 41 Issue 9, p8-13. 6p.

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Letter Doctor: The Mystery of Black.

• Authors : Wachtel, George

Subjects: *CREDIT cards; *POSTAL rates; *BANKING industry advertisingUNITED States

• Source: ABA Bank Marketing. Nov2009, Vol. 41 Issue 9, p6-6. 1p.

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Is Internet Advertising Different?

• Authors : Pry, Carl G.

Subjects: *INTERNET advertising; *BANK marketing; *MARKETING strategy

• Source: ABA Bank Marketing. Nov2008, Vol. 40 Issue 9, p44-44. 1p.

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Help! I Need a Marketing Campaign.

• Authors : Clapp, Bruce A.¹

Subjects: *BANK marketing; *MARKETING strategy; *BANKING industry advertising

• Source: ABA Bank Marketing. Jan/Feb2004, Vol. 36 Issue 1, p48-52. 5p. 1 Color Photograph.

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Star Spangled Marketing.

• Authors : Swann, James

Subjects: *BANKING industry advertising; *MARKETING strategy; *ADVERTISING campaignsEAGLE Bank (Company) ; PULASKI Bank & Trust Co. Inc. ; PIONEER Federal Savings & Loan Association (Company) PIONEER Federal Savings & Loan Association (Company) PIONEER Federal Savings & Loan Association (Company) 039083944

• Source: Community Banker. Jul2005, Vol. 14 Issue 7, p32-36. 5p. 2 Color Photographs.

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