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How Adtech is paving the way for targeted advertising and content monetization.

Subjects: TECHNOLOGY in advertising; TARGET marketing; MARKETING strategy

• Source: FRPT - Ecommerce Snapshot; 3/16/2021, p4-5, 2p

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Why brand marketers lose out when using multiple retargeting vendors.

• Authors : Loo, Bianca

Subjects: *BRANDING (Marketing); *INTERNET advertising; *TARGETED advertising

• Source: CMO Innovation. 3/6/2019, pN.PAG-N.PAG. 1p.

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Mitigation in Marketing: Concept, Definition, and Scope.

• Authors : Gupta, Sachin; Danaher, Peter; Mittal, Vikas

Subjects: MARKETING strategy; MARKETING research; CONSUMERS

• Source: Journal of Marketing Research (JMR); Aug2024, Vol. 61 Issue 4, p587-597, 11p

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Application of Recommended Systems for E-commerce.

• Authors : Gulnara, Bektemyssova; Guldana, Shyntore; Yerassyl, Akhmer

Subjects: SUPERVISED learning; ELECTRONIC commerce; RECOMMENDER systems

• Source: Procedia Computer Science; 2024, Vol. 231, p329-334, 6p

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Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services.

• Authors : Schumann, Jan H.; von Wangenheim, Florian; Groene, Nicole

Subjects: INTERNET advertising; BUSINESS models; WEB services

• Source: Journal of Marketing; Jan2014, Vol. 78 Issue 1, p59-75, 17p

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Antecedents of Attitude towards In-app Mobile Advertising: Role of Permission in Mitigating Privacy Concerns.

• Authors : Khan, Faheem Ahmad; Wyne, Mariam Abuzar; Ahmad, Maria

Subjects: CELL phone advertising; CONSUMER behavior; MARKETING strategy

• Source: Pakistan Journal of Social Sciences (PJSS); 2023, Vol. 43 Issue 1, p39-51, 13p

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Segmentation of Students Using K-Means Clustering Case Study of Sekolah Dasar Tahfizh Quran (SDTQ) Citamulia.

• Authors : Firdaus, Aulia; Heikal, Jerry

Subjects: CLUSTERING algorithms; SCHOOL children; MARKETING strategy

• Source: Jurnal Pendidikan Indonesia; Nov2024, Vol. 5 Issue 11, p1183-1193, 11p

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MIND READER INC.

• Authors : Castaldo, Joe

Subjects: *MARKETING research; *MARKETING strategy; *INTERNET advertising

• Source: Canadian Business. 9/29/2009, Vol. 82 Issue 17, p29-29. 1/2p.

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ADVERTISING AS AN INFLUENCING FACTOR ON CONSUMER BEHAVIOR.

• Authors : Farooq, Samiya; Maqbool, Adeel

Subjects: ADVERTISING; ADVERTISING management; CONSUMER behavior

• Source: Environmental & Social Management Journal / Revista de Gestão Social e Ambiental; 2024, Vol. 18 Issue 9, p1-24, 24p

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DIFFUSION OF INNOVATION THEORY ADAPTATION IN GENOMIC-BASED PRODUCT MARKETING STRATEGY.

• Authors : Marbun, Levanya Martina

Subjects: DIFFUSION of innovations theory; MEDICAL personnel; MARKETING strategy

• Source: Eduvest: Journal Of Universal Studies; Aug2024, Vol. 4 Issue 8, p7489-7503, 15p

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