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When Three Charms but Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings.

• Authors : Shu, Suzanne B.; Carlson, Kurt A.

Subjects: MARKETING research; CONSUMER attitudes; PERSUASION (Psychology)

• Source: Journal of Marketing; Jan2014, Vol. 78 Issue 1, p127-139, 13p

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Psychological ownership and affective reaction: Emotional attachment process variables and the endowment effect

• Authors : Shu, Suzanne B.; Peck, Joann

Subjects: BEHAVIORAL economics; EMOTIONS; AFFECT (Psychology)

• Source: Journal of Consumer Psychology (John Wiley & Sons, Inc. ); Oct2011, Vol. 21 Issue 4, p439-452, 14p

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Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities.

• Authors : Morgan, Carter; Zane, Daniel M.

Subjects: MARKETING research; FUTURES market; PATIENTS' attitudes

• Source: Journal of Public Policy & Marketing; Oct2022, Vol. 41 Issue 4, p368-382, 15p, 5 Charts

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Index, Volume XLVII, 2010.

Subjects: INDEXES; MARKETING research

• Source: Journal of Marketing Research (JMR); Dec2010, Vol. 47 Issue 6, p1193-1203, 11p

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I'll Keep the Cuddly One: Effects of Cuteness versus Elegance on Product Retention.

• Authors : He (Michael) Jia¹; Pol, Gratiana¹; Park, C. W.¹

Subjects: *MARKETING research; *CONSUMER behavior; *CONSUMER research

• Source: Advances in Consumer Research. 2013, Vol. 41, p583-584. 2p.

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