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CHAPTER 8: Write Your Marketing and Personnel Plans.

• Authors : McKeever, Mike P.

Subjects: *MARKETING planning; *PERSONNEL management; *JOB descriptionsHOW to Write a Business Plan (Book : McKeever)

• Source: How to Write a Business Plan (14th Ed.). Jan2019, p179-200. 22p.

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Pocket-Friendly Marketing Plan.

• Authors : Piletic, Philip

Subjects: *MARKETING strategy; *MARKETING planning; *CUSTOMER relations

• Source: Home Business Magazine: The Home-Based Entrepreneur's Magazine. Fall2018, Vol. 25 Issue 4, p26-27. 2p.

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Marketing: Principles and practice: A management-oriented approach (4th ed).

• Authors : Gringarten, Hagai

Subjects: *MARKETING management; *MARKETING planning; *EXPORT marketing

• Source: Journal of Multidisciplinary Research (1947-2900). Spring2021, Vol. 13 Issue 1, p119-120. 2p.

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Profiling Your Target Market.

Subjects: *TARGET marketing; *MARKETING planning; *MARKETING management

• Source: Bloomsbury Business Library - Actionlists & Checklists. 2007, p198-198. 1p.

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CHAPTER TEN: Pricing for profits: Strategies to maintain premium prices and higher margins.

Subjects: *PRICING; *MARKETING strategy; *MARKETING planning

• Source: Manager's Guide to Competitive Marketing Strategies. 1/15/2006, p315-331. 17p.

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CHAPTER NINE: Product/service strategies: Your lifeline to growth and competitive advantage.

Subjects: *MARKETING management; *MARKETING strategy; *MARKETING planning

• Source: Manager's Guide to Competitive Marketing Strategies. 1/15/2006, p277-313. 37p.

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CHAPTER THIRTEEN: Maintaining a global perspective: Thinking like a strategist.

Subjects: *MARKETING management; *MARKETING strategy; *MARKETING planning

• Source: Manager's Guide to Competitive Marketing Strategies. 1/15/2006, p383-396. 14p.

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CHAPTER SEVEN: Developing the marketing plan: Initiating rock-solid action.

Subjects: *MARKETING management; *STRATEGIC planning; *MARKETING strategy

• Source: Manager's Guide to Competitive Marketing Strategies. 1/15/2006, p225-254. 30p.

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CHAPTER TWELVE: Supply chain strategies: A demand-driven lifeline to your customers.

Subjects: *MARKETING management; *SUPPLY & demand; *SUPPLY-side economics

• Source: Manager's Guide to Competitive Marketing Strategies. 1/15/2006, p363-381. 19p.

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CHAPTER ELEVEN: Promotional strategies: Plan a total communications mix.

Subjects: *MARKETING management; *MARKETING strategy; *SALES promotion

• Source: Manager's Guide to Competitive Marketing Strategies. 1/15/2006, p333-362. 30p.

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