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Periodical

How to Build a Bank's Bottom Line Through Customer Loyalty.

Subjects: *BANK marketing; *BANKING industry customer services; *CUSTOMER loyalty

  • Source: ABA Bank Marketing. Nov2011, Vol. 43 Issue 9, p3-4. 2p.

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Academic Journal

طراحی و آزمون مدل بازاریابی خدمات بانکی با تکیه بر روش دادهبنیاد سیستماتیک در بانک صادرات ایران.

Subjects: *BANK marketing; *CUSTOMER cocreation; *PERSONNEL management

  • Source: New Marketing Research Journal. Fall2021, Vol. 11 Issue 3, p23-44. 22p.

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Periodical

Financial stability increasingly key to maintaining relationship.

Subjects: *MARKETING management; *BANK marketing; *MARKETING

  • Source: Marketing News. 1/21/2002, Vol. 36 Issue 2, p4-5. 2p. 1 Color Photograph.

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Periodical

Banks boost marketing focus on lucrative 1%.

Subjects: *BANK marketing; *MARKETING management; *MARKET segmentationUNITED States

  • Source: Advertising Age. 10/24/2011, Vol. 82 Issue 38, p1-20. 2p.

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Periodical

Looking Beyond Survival, Courting Growth Thru Ads.

Subjects: *BANK marketing; *ADVERTISING spending; *MARKETING managementJ.P. Morgan Chase & Co. ; WELLS Fargo & Co. 006962435 WELLS Fargo & Co. WELLS Fargo & Co. 006962435 006962435 WELLS Fargo & Co. 006962435 WFC

  • Source: American Banker. 11/16/2009, Vol. 174 Issue 206, p1-2. 2p. 1 Black and White Photograph, 1 Graph.

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Periodical

Orange Gets Juiced.

Subjects: *BANK marketing; *MARKETING planning; *MARKETING managementCANADAING Direct NV ING Direct NV ING Direct NV 877751698

  • Source: Marketing Magazine. 2/20/2006, Vol. 111 Issue 7, p10-13. 3p. 2 Color Photographs.

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Periodical

Can't-Miss Segment? Not So Fast.

Subjects: *BANK marketing; *MARKETING management; *MARKETING strategyDODSON, Carl

  • Source: American Banker. 3/27/2008, Vol. 173 Issue 59, p1-5. 2p. 1 Color Photograph.

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Periodical

Multichannel Marketing: You Can Say that Again.

Subjects: MULTI-channel integration; BANK marketing; FINANCIAL services industry

  • Source: ABA Bank Marketing. Nov2011, Vol. 43 Issue 9, p20-24. 5p.

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Periodical

GETTING THE GREEN LIGHT FOR A BRAND REFRESH.

Subjects: BANK marketing; BRANDING (Marketing); FINANCIAL services industry

  • Source: ABA Bank Marketing. Nov2011, Vol. 43 Issue 9, p14-19. 6p.

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Periodical

Measure Your Marketing In Five Steps.

Subjects: BANK marketing; MARKETING; COST

  • Source: ABA Bank Marketing. Sep2005, Vol. 37 Issue 7, p38-42. 5p. 1 Color Photograph.

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