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THE IMPACT OF OPERATIONAL EFFICIENCY AND OFFENSIVE MARKETING STRATEGY ON BANKING PROFITS USING THE DUPONT MODEL.

• Authors : Hameed, Teba Majed; Bouabid, Anis

Subjects: BANK management; BANK profits; MARKETING strategyE.I. du Pont de Nemours & Co.

• Source: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 1, p1-19, 19p

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How to Avoid Last-Minute Email Marketing Stress.

• Authors : PARENTEAU, RAY¹

Subjects: *COMMUNITY banks; *EMAIL systems in marketing; *MARKETING strategy

• Source: ABA Bank Marketing & Sales. Jan/Feb2015, Vol. 47 Issue 1, p38-38. 1p.

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HOW A BANK BECAME BRAZIL'S MOST VALUABLE BRAND.

• Authors : Wentz, Laurel

Subjects: *BANK marketing; *MARKETING managementITAU Unibanco Holding SA

• Source: Advertising Age. 5/5/2014, Vol. 85 Issue 10, p74-74. 1p.

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HOW WELLS FARGO HAS EVOLVED ITS MARKETING TO FIT A LARGER FOOTPRINT.

• Authors : Klaassen, Abbey

Subjects: *CHIEF marketing officers; *MARKETING management; *BANK marketingWELLS Fargo & Co. 006962435 WELLS Fargo & Co. WELLS Fargo & Co. 006962435 006962435 WELLS Fargo & Co. 006962435 WFCMOLDAFSKY, Jamie

• Source: Advertising Age. 8/19/2013, Vol. 84 Issue 29, p18-18. 1p.

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طراحی و آزمون مدل بازاریابی خدمات بانکی با تکیه بر روش دادهبنیاد سیستماتیک در بانک صادرات ایران.

• Authors : محسن گرمسیری¹ ; علی کنگرانی فراه² ; قنبر امیرنژاد³

Subjects: *BANK marketing; *CUSTOMER cocreation; *PERSONNEL management

• Source: New Marketing Research Journal. Fall2021, Vol. 11 Issue 3, p23-44. 22p.

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M&S reveals marketing plans for bank launch.

• Authors : Baker, Rosie

Subjects: *BANK marketing; *MARKETING managementMARKS & Spencer Group PLC

• Source: Marketing Week. 7/26/2012, Vol. 35 Issue 28, p4-4. 1p.

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Banks boost marketing focus on lucrative 1%.

• Authors : NEFF, JACK

Subjects: *BANK marketing; *MARKETING management; *MARKET segmentationUNITED States

• Source: Advertising Age. 10/24/2011, Vol. 82 Issue 38, p1-20. 2p.

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Ten Tips for Better Results from Email Marketing.

Subjects: *BANK marketing; *MARKETING consultants; *TARGET marketingBROWN, Greg

• Source: ABA Bank Marketing. May2012, Vol. 44 Issue 4, p4-4. 1p.

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CONTINUING EDUCATION QUIZ.

Subjects: *BANK marketing; *BANKING industry customer services; *MARKETING management

• Source: ABA Bank Marketing. Mar2012, Vol. 44 Issue 2, p48-48. 1p.

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Multichannel Marketing: You Can Say that Again.

• Authors : RIZZO, TONY¹

Subjects: *MULTI-channel integration; *BANK marketing; *FINANCIAL services industry

• Source: ABA Bank Marketing. Nov2011, Vol. 43 Issue 9, p20-24. 5p.

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