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Education Full Text (H.W. Wilson)

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Applied Science & Technology Full Text (H.W. Wilson)

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Book review: Advanced marketing management: principles, skills and tools.

• Authors : Nadkarni, Prathamesh Sunil

Subjects: MARKETING management; SOCIAL media in marketing; CONSUMER behavior

• Source: Rajagiri Management Journal; 2024, Vol. 18 Issue 3, p269-270, 2p

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Strategic social marketing to foster gender equality in Indonesia.

• Authors : Martam, Irma

Subjects: SOCIAL marketing; SOCIAL policy; GENDER inequality

• Source: Journal of Marketing Management; Sep2016, Vol. 32 Issue 11-12, p1174-1182, 9p

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Nailing the Next Five Years.

• Authors : Fried, Jason

Subjects: INDUSTRIAL management; PERSONNEL management; SOCIAL aspects of work environments

• Source: Inc.. Sep2014, Vol. 36 Issue 7, p145-145. 1p.

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Building on Services' Characteristics to Develop Successful Services Brands.

• Authors : de Chernatony, Leslie; Segal-Horn, Susan

Subjects: BRAND image; MARKETING in service industries; PRODUCT management

• Source: Journal of Marketing Management; Sep2001, Vol. 17 Issue 7-8, p645-669, 25p

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David JOYNER.

Subjects: *INDUSTRIAL management; *MARKETING consultants; *MARKETING managementNORTH CarolinaJOYNER, David

• Source: Business North Carolina. Sep2018, Vol. 37 Issue 9, p54-57. 4p.

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Marketing Integration for Land Developers.

• Authors : Verda, Dominic J.

Subjects: INTEGRATED marketing; REAL estate developers; MARKETING strategy

• Source: Journal of Marketing; Oct1976, Vol. 40 Issue 4, p105-108, 4p, 1 Chart

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The Role of Marketing Research in Public Policy Decision Making.

• Authors : Wilkie, William L.; Gardner, David M.

Subjects: MARKETING research; POLICY science research; DECISION makingUNITED StatesUNITED States. Federal Trade Commission

• Source: Journal of Marketing; Jan1974, Vol. 38 Issue 1, p38-47, 10p

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Industrial Marketing . . . Is Marketing Research Finally Maturing?

• Authors : Christian, Richard C.

Subjects: MARKETING research; MARKETING education; MARKETING strategyUNITED StatesWESTFALL, Ralph; BOYD, Harper; HENDERSON, R. F.

• Source: Journal of Marketing; Apr1960, Vol. 24 Issue 4, p82-85, 4p

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