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From degrees to 'I Do': Tailor a bank marketing strategy to summer's life milestones.

• Authors : White, James (AUTHOR)

Subjects: *MARKETING strategy; *BANK marketing; *BANK customers

• Source: Banking Strategies Daily. 5/9/2024, pN.PAG-N.PAG. 1p.

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A fair classifier chain for multi‐label bank marketing strategy classification.

• Authors : Radovanović, Sandro¹ (AUTHOR) ; Petrović, Andrija² (AUTHOR) ; Delibašić, Boris¹ (AUTHOR)

Subjects: *BANK marketing; *MARKETING strategy; *JOB applications

• Source: International Transactions in Operational Research. May2023, Vol. 30 Issue 3, p1320-1339. 20p. 2 Diagrams, 9 Charts.

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Enhancing bank marketing strategies with ensemble learning: Empirical analysis.

• Authors : Tang, Xing¹ (AUTHOR); Zhu, Yusi² (AUTHOR)

Subjects: *BANK marketing; *MARKETING strategy; *LEARNING strategies

• Source: PLoS ONE. 1/11/2024, Vol. 19 Issue 1, p1-23. 23p.

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Marketers Find Their Niche in Real Estate Lending.

• Authors : YOUNG, KATE

Subjects: *BANK marketing; *MARKETING strategy; *REAL estate business

• Source: ABA Banking Journal. Sep/Oct2018, Vol. 110 Issue 5, p29-30. 2p.

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A journey of self-discovery.

Subjects: *BANK marketing; *MARKETING strategy; *INVESTMENT bankingGOLDMAN Sachs Group Inc. 059164314 GOLDMAN Sachs Group Inc. GOLDMAN Sachs Group Inc. 059164314 059164314 GOLDMAN Sachs Group Inc. 059164314 GS; MORGAN Stanley & Co. LLCSCHARF, Charlie, 1965-

• Source: Economist. 10/26/2019, Vol. 433 Issue 9166, p63-64. 2p.

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Four elements that really work should guide bank marketing.

• Authors : Weinstein, Stephen¹

Subjects: *BANK marketing; *BANKING industry customer services; *ADVERTISING campaigns

• Source: Marketing News. 6/20/88, Vol. 22 Issue 13, p9-10. 2p.

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Information systems make the difference in bank marketing.

• Authors : Reynolds, Leigh-Ann¹

Subjects: *BANK marketing; *INFORMATION resources management; *DEREGULATION

• Source: Marketing News. 5/9/88, Vol. 22 Issue 10, p8-18. 2p.

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Banks Rewarding Customers for Everyday Transactions.

Subjects: *BANKING industry; *BANK marketing; *MARKETING strategyUNITED StatesNATIONAL City Bank (Company) ; CITIBANK NA CITIBANK NA CITIBANK NA 032714060

• Source: Teller Vision. Oct2006, Issue 1350, p2-3. 2p.

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From the Marketing Trenches.

Subjects: *BANK marketing; *MARKETING strategyTYNAN, Kevin; MACH, Elizabeth; PIOTROWSKI, Christopher

• Source: American Banker Magazine. Jun2015, Vol. 125 Issue 5, p28-29. 2p. 9 Color Photographs.

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Diversification strategy and bank market power: does foreign ownership matter?

• Authors : Lin, Yongjia¹ (AUTHOR); Shi, Xuanyi¹ (AUTHOR); Zheng, Zhen² (AUTHOR)

Subjects: *MARKET power; *BANK marketing; *MARKETING strategy

• Source: Applied Economics Letters. Feb2021, Vol. 28 Issue 4, p269-273. 5p. 2 Charts, 2 Graphs.

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