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THE PROBLEM OF THE FURNITURE RETAILER.

• Authors : Williams, A. F.

Subjects: FURNITURE industry; INDUSTRIES; RETAIL industry managementUNITED States

• Source: Harvard Business Review; Jul1930, Vol. 8 Issue 4, p460, 8p

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TESTING ADVERTISING.

• Authors : Gragg, Mabel Taylor

Subjects: ADVERTISING effectiveness; RESEARCH methodology; FIELD researchUNITED States

• Source: Harvard Business Review; Oct30, Vol. 9 Issue 1, p111-123, 13p

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A Study of Consumer Preference.

• Authors : Warner, W. J.

Subjects: *CONSUMER behavior; *CONSUMER preferences; *MARKETING research

• Source: Human Factors (03017397). May32, Vol. 6 Issue 5, p174-179. 6p.

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Product Development.

• Authors : Nash, Ben

Subjects: PRODUCT management; INDUSTRYWIDE conditions; MARKETING of new products

• Source: Journal of Marketing; Jan1936, Vol. 1 Issue 3, p254-262, 9p

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CURRENT PROGRESS IN MARKET RESEARCH.

• Authors : Cherington, Paul T.

Subjects: MARKETING research; CONSUMER research; MARKETING managementUNITED StatesAMERICAN Marketing Association

• Source: Journal of Marketing; Jan1941, Vol. 5 Issue 3, p225-227, 3p

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STATISTICAL SAMPLING TECHNIQUES AND MARKETING RESEARCH.

• Authors : Cassady Jr., Ralph

Subjects: STATISTICAL sampling; MARKETING research; INDUSTRIAL managementACNIELSEN Corp.

• Source: Journal of Marketing; Apr1945, Vol. 9 Issue 4, p317-341, 25p

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PROJECTIVE TECHNIQUES IN MARKETING RESEARCH.

• Authors : Haire, Mason

Subjects: MARKETING research; PROJECTIVE techniques; CONSUMER preferencesNESTLE SA

• Source: Journal of Marketing; Apr1950, Vol. 14 Issue 5, p649-656, 8p

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THE STRATEGY OF CONSUMER MOTIVATION.

• Authors : Britt, Steuart Henderson

Subjects: CONSUMER behavior; PERSONALITY & motivation; MARKETING strategyUNITED States

• Source: Journal of Marketing; Apr1950, Vol. 14 Issue 5, p666-674, 9p

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INTERVIEW RATINGS OF RESPONDENT INTEREST OF SAMPLE SURVEYS.

• Authors : Fisk, George

Subjects: INDUSTRIAL surveys; MARKET surveys; CONSUMER behavior

• Source: Journal of Marketing; Apr1950, Vol. 14 Issue 5, p725-730, 6p

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STUDYING CUSTOMER BEHAVIOR IN RETAIL STORES.

• Authors : Applebaum, William

Subjects: CONSUMPTION (Economics); PURCHASING; CONSUMER behavior research

• Source: Journal of Marketing; Oct51, Vol. 16 Issue 2, p172-178, 7p

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24. RESEARCH TECHNIQUE.

• Authors : Lorie, James H.

Subjects: MARKETING research; CONSUMER behavior research; CONSUMER preferences research

• Source: Journal of Marketing; Jul1952, Vol. 17 Issue 1, p73-75, 3p

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BIASES IN A RETAIL SERVICE-SHOPPING PROGRAM.

• Authors : Carson, David

Subjects: SERVICE shopping; CONSUMER attitude research; RATING of sales personnelUNITED States

• Source: Journal of Marketing; Jan1955, Vol. 19 Issue 3, p244-251, 8p

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The Product and the Brand.

• Authors : Gardner, Burleigh B.; Levy, Sidney J.

Subjects: PRODUCT management; CONSUMER behavior; SELLING

• Source: Harvard Business Review; Mar/Apr55, Vol. 33 Issue 2, p33-39, 7p, 1 Graph

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BUSINESS AND BEHAVIOR RESEARCH.

• Authors : Morrissett, Irving

Subjects: BEHAVIORAL research; MANAGEMENT science research; CONSUMER behaviorW.K. Kellogg Foundation

• Source: Journal of Marketing; Jul1955, Vol. 20 Issue 1, p59-61, 3p

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How to Get More Out of Marketing Research.

• Authors : Bogart, Leo

Subjects: MARKETING research; CONSUMER behavior; MOTIVATION research (Marketing)

• Source: Harvard Business Review; Jan/Feb1956, Vol. 34 Issue 1, p74-84, 11p

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BRAND LOYALTY--what, where, how much?

• Authors : Cunningham, Ross M.

Subjects: BRAND loyalty; CONSUMER research; CONSUMER behavior

• Source: Harvard Business Review; Jan/Feb1956, Vol. 34 Issue 1, p116-128, 13p, 7 Charts

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MANAGEMENT'S "INTEGRATED" APPRAISAL OF MARKETING PROBLEMS.

• Authors : Allen, R. C.

Subjects: MARKETING research; OPERATIONS research; COST effectiveness

• Source: Journal of Marketing; Oct56, Vol. 21 Issue 2, p184-186, 3p

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NEW LIGHT on the Consumer Market.

• Authors : Friend, Irwin; Kravis, Irving B.

Subjects: MARKETING research; MARKETING strategy; MARKETING managementUNITED States

• Source: Harvard Business Review; Jan/Feb1957, Vol. 35 Issue 1, p105-115, 12p, 8 Charts

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Science and Truth in Marketing Research.

• Authors : Politz, Alfred

Subjects: MARKETING research; CONSUMER research; THEORY-practice relationship

• Source: Harvard Business Review; Jan/Feb1957, Vol. 35 Issue 1, p117-126, 10p

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New Insight, New Progress, for Marketing.

• Authors : Newman, Joseph W.

Subjects: MARKETING planning; MOTIVATION research (Marketing); SOCIOCULTURAL factorsUNITED States

• Source: Harvard Business Review; Nov/Dec57, Vol. 35 Issue 6, p95-102, 8p

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MOTIVATION, COGNITION, LEARNING--BASIC FACTORS IN CONSUMER BEHAVIOR.

• Authors : Bayton, James A.

Subjects: ADVERTISING & psychology; CONSUMER behavior; HUMAN behavior

• Source: Journal of Marketing; Jan1958, Vol. 22 Issue 3, p282-289, 8p

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A BRIEF MARKETING HISTORY OF THE JEWEL TEA COMPANY.

• Authors : Wright, John S.

Subjects: MARKETING; ECONOMIC demand; CONSUMER preferencesJEWEL Tea Co.

• Source: Journal of Marketing; Apr1958, Vol. 22 Issue 4, p367-376, 10p

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WHY CONTINUED ADVERTISING IS NECESSARY: A NEW EXPLANATION.

• Authors : Carrick Jr., Paul M.

Subjects: ADVERTISING & psychology; DECISION making & psychology; CONSUMER behavior research

• Source: Journal of Marketing; Apr1959, Vol. 23 Issue 4, p386-398, 13p

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THE EMPIRICAL SIGNIFICANCE OF THE REAL BALANCE EFFECT.

• Authors : Mayer, Thomas

Subjects: CONSUMPTION (Economics); MARKETING management; MARKETINGUNITED States

• Source: Quarterly Journal of Economics; May59, Vol. 73 Issue 2, p275-291, 17p

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Subjective evaluation of prices.

• Authors : Fouilhé, Pierre

Subjects: CONSUMER behavior; NEW product development; COMMERCIAL products

• Source: Revue Française de Sociologie; apr-jun60, Vol. 1 Issue 2, p163-172, 10p

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M -- R SNAKE DANCE.

• Authors : Levitt, Theodore

Subjects: MOTIVATION research (Marketing); MARKETING strategy; CONSUMER researchUNITED States

• Source: Harvard Business Review; Nov/Dec60, Vol. 38 Issue 6, p76-84, 9p

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Consumer Motivations in Black and White--II.

• Authors : Bullock, Henry Allen

Subjects: BLACK white differences; MARKETING & psychology; CONSUMERSUNITED States

• Source: Harvard Business Review; Jul/Aug1961, Vol. 39 Issue 4, p110-124, 15p, 1 Color Photograph, 3 Black and White Photographs, 1 Chart, 4 Graphs

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Managing New Products in a Changing Market.

• Authors : Herrmann, Cyril C.

Subjects: MARKETING of new products; MARKETING research; PRODUCT management

• Source: Journal of Marketing; Jan1962, Vol. 26 Issue 1, p23-27, 5p

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Psychological Factors in Predicting Product Choice.

• Authors : Westfall, Ralph

Subjects: PRODUCT image; MOTIVATION research (Marketing); PERSONALITY

• Source: Journal of Marketing; Apr1962, Vol. 26 Issue 2, p34-40, 7p

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Conventional Wisdom and the Sixties.

• Authors : Peterson, Peter G.

Subjects: MARKETING management; MARKETING; INDUSTRIAL managementBELL & Howell Co.

• Source: Journal of Marketing; Apr1962, Vol. 26 Issue 2, p63-67, 5p

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16. Merchandising.

• Authors : Penn Jr., William S.; Spencer, Ulric M.; Goldstucker, Jac L.

Subjects: MERCHANDISING; MARKETING management; INNOVATION adoption

• Source: Journal of Marketing; Oct63, Vol. 27 Issue 4, p116-117, 2p

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New Dimension in Consumer Analysis.

• Authors : Boyd Jr., Harper W.; Levy, Sidney J.

Subjects: MARKETING strategy; CONSUMER research; DECISION making in marketing

• Source: Harvard Business Review; Nov/Dec63, Vol. 41 Issue 6, p129-140, 12p, 1 Diagram, 1 Chart

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The Responsiveness of Food Sales to Shelf Space Changes in Supermarkets.

• Authors : Cox, Keith

Subjects: MARKETING research; FOOD industry; SUPERMARKETS

• Source: Journal of Marketing Research (JMR); May64, Vol. 1 Issue 2, p63-67, 5p

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A New Theory of Consumer Buying Intent.

• Authors : Groeneveld, Leonard

Subjects: MARKETING mix; CONSUMER behavior; PURCHASING

• Source: Journal of Marketing; Jul1964, Vol. 28 Issue 3, p23-28, 6p

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The Development of Brand Loyalty.

• Authors : Tucker, W. T.

Subjects: BRAND loyalty; CUSTOMER satisfaction; MARKETING management

• Source: Journal of Marketing Research (JMR); Aug1964, Vol. 1 Issue 3, p32-35, 4p

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Influence of Beer Brand Identification on Taste Perception.

• Authors : Allison, Ralph I.; Uhl, Kenneth P.

Subjects: BRANDING (Marketing); BEER marketing; BEER labelsCARLING Brewing Co.

• Source: Journal of Marketing Research (JMR); Aug1964, Vol. 1 Issue 3, p36-39, 4p

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A Method to Detect Specific Causes of Consumer Complaints.

• Authors : Namias, Jean

Subjects: CONSUMER complaint management; MARKETING management; CONSUMER behavior

• Source: Journal of Marketing Research (JMR); Aug1964, Vol. 1 Issue 3, p63-68, 6p

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On the Accuracy of Recording of Consumer Panels: II.

• Authors : Sudman, Seymour

Subjects: CONSUMER behavior; SURVEYS; MARKETING management

• Source: Journal of Marketing Research (JMR); Aug1964, Vol. 1 Issue 3, p69-83, 15p

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Behavioral Science Offers Fresh Insights on New Product Acceptance.

• Authors : Shaw, Steven J.

Subjects: NEW product development; MARKETING executives; CONSUMER behavior

• Source: Journal of Marketing; Jan1965, Vol. 29 Issue 1, p9-13, 5p, 1 Black and White Photograph

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A Marketing Model for Short-term Prediction of Consumer Sales.

• Authors : Barton, Samuel O.

Subjects: SALES management; MARKETING management; CONSUMER behavior research

• Source: Journal of Marketing; Jul1965, Vol. 29 Issue 3, p19-29, 11p, 11 Diagrams, 1 Chart

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Behavioral Models for Analyzing Buyers.

• Authors : Kotler, Philip

Subjects: DECISION making; MATHEMATICAL models of human behavior; CONSUMER behavior research

• Source: Journal of Marketing; Oct65, Vol. 29 Issue 4, p37-45, 9p, 1 Black and White Photograph, 1 Diagram

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Can Attitude Measurement Predict Consumer Behavior?

• Authors : Udell, Jon G.

Subjects: ATTITUDE (Psychology); CONSUMER attitudes; MARKETING research

• Source: Journal of Marketing; Oct65, Vol. 29 Issue 4, p46-50, 5p, 1 Black and White Photograph, 4 Charts

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Psychologists in Marketing Education.

• Authors : Miner, John B.

Subjects: MARKETING & psychology; MARKETING executives; BUSINESS education

• Source: Journal of Marketing; Jan1966, Vol. 30 Issue 1, p7-9, 3p

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Time Lag in New Product Development.

• Authors : Adler, Lee

Subjects: CASE method (Teaching); MARKETING of new products; MARKETING executives

• Source: Journal of Marketing; Jan1966, Vol. 30 Issue 1, p17-21, 5p, 1 Black and White Photograph, 3 Charts

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Books and Materials Received.

Subjects: BOOKS; INDUSTRIAL psychology; INTO Work (Book)

• Source: Personnel Psychology. Winter66, Vol. 19 Issue 4, p455-457. 3p.

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Private-label Marketing in the Ice-cream Industry.

• Authors : Kaven, William H.; Call, David L.

Subjects: HOUSE brands; ICE cream, ices, etc.; ICE cream industry

• Source: Journal of Marketing; Jan1967, Vol. 31 Issue 1, p35-38, 4p, 2 Black and White Photographs

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Models of Man as Defined by Marketing Research.

• Authors : Kover, Arthur J.

Subjects: MARKETING research; CONSUMER research; CONSUMER behavior

• Source: Journal of Marketing Research (JMR); May67, Vol. 4 Issue 2, p129-132, 4p

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THE DATA BARRIER.

• Authors : Sasieni, M. W.¹

Subjects: *CONSUMER behavior; *MARKETING executives; *BRAND choice

• Source: Commentary: The Journal of the Market Research Society. Jul67, Vol. 9 Issue 3, p176-180. 5p.

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The Automobile Buyer After the Purchase.

• Authors : Bell, Gerald D.

Subjects: AUTOMOBILE purchasing; CUSTOMER satisfaction research; CONSUMER behavior research

• Source: Journal of Marketing; Jul1967, Vol. 31 Issue 3, p12-16, 5p, 1 Black and White Photograph, 3 Charts

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An Interpersonal Orientation to the Study of Consumer Behavior.

• Authors : Cohen, Joel B.

Subjects: DECISION making; INTERPERSONAL communication; CONSUMER behavior research

• Source: Journal of Marketing Research (JMR); Aug1967, Vol. 4 Issue 3, p270-278, 9p, 4 Charts

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