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Determining the factors of m-wallets adoption. A twofold SEM-ANN approach.

• Authors : Hidayat-Ur-Rehman I; Department of MIS, College of Business Administration, King Saud University, Riyadh, Saudi Arabia.; Alzahrani S

Subjects: Latent Class Analysis* ; Marketing* ; Models, Theoretical*

• Source: PloS one [PLoS One] 2022 Jan 28; Vol. 17 (1), pp. e0262954. Date of Electronic Publication: 2022 Jan 28 (Print Publication: 2022).Publisher: Public Library of Science Country of Publication: United States NLM ID: 101285081 Publication Model: eCollection Cited Medium: Internet

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Mobile Wallet Marketing: leveraging Digital Wallets for brand engagement.

• Source: Adgully. 2024.

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Andalas University Researcher Describes New Findings in Marketing (Continuous intention to use e-wallets in Indonesia: The impact of e-wallets features).

• Source: Marketing Weekly News. 2022, pages. 86

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Effect of brand trust and commitment of a mobile wallet in Indonesia.

• Authors : Putra, H. D.¹ ; Astuti, E. S.¹ ; Kusumawati, A.¹

Subjects: ELECTRONIC wallets; CUSTOMER relations; BRAND name productsINDONESIA

• Source: Utopia y Praxis Latinoamericana. 2020 Extra 2, Vol. 25, p397-405. 9p.

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DPS 2.0: on the road to a cashless society.

• Authors : Anaza, Nwamaka A.; Bennett, Delancy H. S.; Andonova, Yana

Subjects: PAYMENT systems; ELECTRONIC money; ELECTRONIC wallets

• Source: Marketing Letters; Dec2022, Vol. 33 Issue 4, p693-704, 12p, 1 Chart

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Digital Wallets Spend to Get Word Around.

• Source: The Economic Times e-paper. 2016.

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Scanning saves: health care marketers pair DR strategy with QR initiatives, helping consumers fatten up their wallets and lengthen their lives.

• Authors : Jones, Jackie

• Source: Response. 2012, Vol. 20, Issue 5, pages. 6

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Banks Hold the Keys to Digital Wallet Adoption.

• Authors : SHRAUGER, SAM¹ (AUTHOR)

Subjects: *ELECTRONIC wallets; *FINANCIAL institutions; *RELATIONSHIP marketingVISA Inc. VISA Inc. VISA Inc. V

• Source: ABA Bank Marketing. Nov2013, Vol. 45 Issue 9, p16-17. 2p. 1 Color Photograph.

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Strategic content marketing educates customers and opens their wallets.

• Source: Global Telecoms Business. 2014.

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Bad news for online advertisers -- you've been 'ad; Precision marketing through digital and social media aims to open our hearts and wallets. If only.

• Source: The Observer (London, England). 2017.

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