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Commentary: Incorporating Memory Processes into the Modeling of Habits.

• Authors : Shu, Suzanne B.

Subjects: CONSUMER behavior; MARKETING; CONSUMPTION (Economics)

• Source: Journal of the Association for Consumer Research; Jul2017, Vol. 2 Issue 3, p306-308, 3p

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How to Be a Pro–Social Impact Scholar in Marketing.

• Authors : Moorman, Christine (AUTHOR)

Subjects: *MARKETING; *SOCIAL marketing; *PSYCHOLOGICAL ownership

• Source: Journal of Public Policy & Marketing. Jul2024, Vol. 43 Issue 3, p207-209. 3p.

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Book Review: Capitalism and the Senses by Regina Lee Blaszczyk and David Suisman.

• Authors : Witkowski, Terrence H.

Subjects: CIGARETTE smokers; CONSUMERISM; SENSES

• Source: Journal of Macromarketing; Mar2024, Vol. 44 Issue 1, p239-242, 4p

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How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth.

• Authors : Zhang, Jonathan Z.; Chang, Chun-Wei; Neslin, Scott A.

Subjects: CUSTOMER relationship management; CUSTOMER relations; RETAIL stores

• Source: Journal of Marketing; Mar2022, Vol. 86 Issue 2, p166-185, 20p, 1 Diagram, 6 Charts, 3 Graphs

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Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities.

• Authors : Morgan, Carter; Zane, Daniel M.

Subjects: MARKETING research; FUTURES market; PATIENTS' attitudes

• Source: Journal of Public Policy & Marketing; Oct2022, Vol. 41 Issue 4, p368-382, 15p, 5 Charts

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Optimal Marketing Claims: The Power of Three

• Source: Ideas for Leaders Collection.

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Exploring Uncharted Waters: Use of Psychological Ownership Theory in Marketing.

• Authors : Hulland, John; Thompson, Scott A.; Smith, Keith Marion

Subjects: PSYCHOLOGICAL ownership; MARKETING; CONSUMER behavior

• Source: Journal of Marketing Theory & Practice; Spring2015, Vol. 23 Issue 2, p140-147, 8p

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