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Creativity, idea generation.

• Authors : Nowak, Glen

Subjects: *MARKETING

• Source: Journal of Direct Marketing. Autumn97, Vol. 11 Issue 4, p128-129. 2p.

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MARKETS WITH ATTITUDES.

• Authors : Nowak, Glen

Subjects: *MARKETING; *CONSUMER behavior; *FORECASTING

• Source: Journal of Direct Marketing. Summer95, Vol. 9 Issue 3, p81-81. 1/5p.

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Understanding Privacy Concerns An Assessment of Consumers' Information- Related Knowledge and Beliefs.

• Authors : Nowak, Glen J.¹; Phelps, Joseph²

Subjects: *COMMUNICATION in marketing; *DIRECT marketing; *CONSUMER education

• Source: Journal of Direct Marketing. Autumn1992, Vol. 6 Issue 4, p28-39. 12p. 4 Charts.

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Harnessing the Power of Database Marketing.

• Authors : Lewington, John; De Chernatony, Leslie; Brown, Ann

Subjects: DATABASE marketing; COMPETITION; MARKETING strategy

• Source: Journal of Marketing Management; May96, Vol. 12 Issue 4, p329-346, 18p, 1 Diagram

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Surrendering Information Through the Looking Glass: Transparency, Trust, and Protection.

• Authors : Walker, Kristen L.

Subjects: CONSUMER education; TRUST; PRIVACY

• Source: Journal of Public Policy & Marketing; Spring2016, Vol. 35 Issue 1, p144-158, 15p, 2 Diagrams

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ATTITUDES TOWARDS DIRECT MARKETING, PRIVACY, ENVIRONMENT, AND TRUST.

• Authors : Lee, Monle

Subjects: DIRECT marketing; MARKETING; CONSUMER attitudes

• Source: International Journal of Commerce & Management; 2004, Vol. 14 Issue 1, p1-18, 18p, 7 Charts

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Attitudes Toward Direct Marketing and It's Regulation: A Comparison of the United States and Japan.

• Authors : Taylor, Charles R.; Franke, George R.; Maynard, Michael L.

Subjects: MARKETING; DIRECT marketing; PERMISSION marketingUNITED States; JAPAN

• Source: Journal of Public Policy & Marketing; Fall2000, Vol. 19 Issue 2, p228-237, 10p

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Marketing Deja Vu: The Discovery of Integrated Marketing Communications.

• Authors : Spotts, Harlan E.; Lambert, David R.; Joyce, Mary L.

Subjects: MARKETING; MARKETING education; DIRECT marketing

• Source: Journal of Marketing Education; Fall98, Vol. 20 Issue 3, p210, 9p, 1 Chart

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Segmenting Teens for AIDS Preventive Behaviors with Implications for Marketing Communications.

• Authors : Frankenberger, Kristina D.; Sukhdial, Ajay S.

Subjects: AIDS prevention; PUBLIC administration; PUBLIC health

• Source: Journal of Public Policy & Marketing; Spring94, Vol. 13 Issue 1, p133-150, 18p

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