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Know Your Audience and Know Your Message: Comprehensive New Communications Research On The Way.

• Authors : Bonham, Jim¹

Subjects: *JOB hunting; *EMPLOYEE ownership; *PROFESSIONS

• Source: ESOP Report. Apr2024, p8-9. 2p.

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Cable modem madness.

• Authors : Finneran, Michael

Subjects: *MODEMS; *MARKETING; COMMUNICATIONS research

• Source: Business Communications Review. Mar1996, Vol. 26 Issue 3, p68. 2p. 1 Color Photograph.

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Education Full Text (H.W. Wilson)

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NEW APPROA CHES TO THE BUSINESS OF ADVERTISING—MARKETING COMMUNICATIONS THEORY AND BUSINESS PRACTICES.

• Authors : Spickett-Jones, J. Graham; Kitchen, Philip J.; Barnes, Bradley R.

Subjects: COMMUNICATIONS research; METHODOLOGY; MARKETING

• Source: Journal of Promotion Management. 2004, Vol. 11 Issue 1, p3-28. 26p. 2 Diagrams.

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DoH to appoint research roster.

Subjects: *MARKETING; *ADVERTISING; COMMUNICATIONS researchUNITED KingdomGREAT Britain. Dept. of Health

• Source: Marketing (00253650). 6/21/2006, p3-3. 1/9p.

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Context, Flexibility and Meaning: Some Cognitive Aspects of Communication.

• Authors : Johnson, Michael G.¹

Subjects: *INFORMATION theory; *MARKETING; *COMMUNICATION in marketing

• Source: Journal of Advertising. 1974, Vol. 3 Issue 1, p16-20. 5p.

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Door-In-The-Face, That's-Not-All, and Legitimizing A Paltry Contribution: Reciprocity, Contrast Effect and Social Judgment Theory Explanations.

• Authors : Brennan, Ian¹ (AUTHOR); Bahn, Kenneth D.¹ (AUTHOR)

Subjects: *STATISTICAL sampling; *CONSUMER behavior; *CONSUMER research

• Source: Advances in Consumer Research. 1991, Vol. 18 Issue 1, p586-590. 5p. 1 Diagram.

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NEWS AND NOTES.

• Authors : Klapper, Joseph T.

Subjects: *COMPUTER software; *TECHNOLOGY; *MARKETING

• Source: Public Opinion Quarterly. Spring68, Vol. 32 Issue 1, p154. 5p.

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Education Full Text (H.W. Wilson)

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Education Full Text (H.W. Wilson)

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