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Advances in Digital Marketing in the Era of Artificial Intelligence : Case Studies and Data Analysis for Business Problem Solving

• Authors : Moez Ltifi

Subjects: Artificial intelligence; Internet marketingBUSINESS & ECONOMICS / E-Commerce / Digital Marketing; BUSINESS & ECONOMICS / Marketing / General; COMPUTERS / Artificial Intelligence / General

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The Art of Small Business Social Media : A Blueprint for Marketing Success

• Authors : Peg Fitzpatrick

Subjects: Social media; Small business marketing; Internet marketingBUSINESS & ECONOMICS / E-Commerce / Digital Marketing; BUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Small Business

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Starting an Online Business All-in-One For Dummies

• Authors : Shannon Belew; Joel Elad

Subjects: Internet marketing; New business enterprises--Management; Business enterprises--Computer networksBUSINESS & ECONOMICS / E-Commerce / Small Business; BUSINESS & ECONOMICS / New Business Enterprises; BUSINESS & ECONOMICS / E-Commerce / Digital Marketing

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Google’s court ruling exposes abuse of power

• Source: Sunday Tribune (South Africa). October 13, 2024

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The regulator's trilemma: On the limits of technocratic governance in digital markets.

• Authors : O'Donovan, Nick

Subjects: TECHNOLOGICAL innovations; INTERNET marketing; ARTIFICIAL intelligence

• Source: Competition & Change; Oct2024, Vol. 28 Issue 5, p643-662, 20p

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How Digital Marketing Helps HVAC Contractors Attract, Hire Talent: Digital marketing can reach new audiences, show off company culture.

• Authors : BELLOLI, HANNAH

Subjects: *CORPORATE culture; *INTERNET marketing; *HIGH technology industries personnel

• Source: Air Conditioning, Heating & Refrigeration News. 9/23/2024, Vol. 283 Issue 2, p8-9. 2p.

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Neuromarketing and Big Data Analysis of Banking Firms' Website Interfaces and Performance.

• Authors : Giannakopoulos, Nikolaos T.; Sakas, Damianos P.; Migkos, Stavros P.

Subjects: CUSTOMER satisfaction; BEHAVIORAL assessment; CUSTOMER loyalty

• Source: Electronics (2079-9292); Aug2024, Vol. 13 Issue 16, p3256, 28p

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An exploration of digital marketing, financial literacy, and website empowerment for small enterprises in Melaya Village, Bali.

• Authors : Prita Utami, Made Ayu Jayanti; Priyana, I. Putu Okta; Rahmanu, I. Wayan Eka Dian

Subjects: INTERNET marketing; FINANCIAL literacy; SMALL businessBALI (Indonesia : Province)

• Source: Journal of Community Service & Empowerment; Aug2024, Vol. 5 Issue 2, p392-403, 12p

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Digital Marketing Challenges in Traditional Markets: Developing Collaboration Models between Traders and Local SMEs in Banjarmasin City.

• Authors : Barkatullah, Abdul Halim; Ahmad; Hairudinor

Subjects: CONSUMER behavior; SUSTAINABLE development; DIGITAL technology

• Source: Library of Progress-Library Science, Information Technology & Computer; Jul-Dec2024, Vol. 44 Issue 3, p1756-1766, 11p

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A Study On Digital Marketing Practices of SMEs in India.

• Authors : Dsilva, Jacinta; Singh, Shikha

Subjects: SOCIAL media in marketing; SEARCH engine optimization; INTERNET marketing

• Source: Library of Progress-Library Science, Information Technology & Computer; Jul-Dec2024, Vol. 44 Issue 3, p4863-4872, 10p

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