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Conference

Digital and Social Media Marketing: THE EFFECTS OF FAIR INFORMATION PRACTICES ON DIGITAL AD EFFECTIVENESS: A TRUST TRANSFER PERSPECTIVE.

Subjects: TRUST; CONSUMER attitudes; INTERNET marketing

  • Source: AMA Summer Academic Conference Proceedings; 2023, Vol. 34, p551-552, 2p

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Academic Journal

The regulator's trilemma: On the limits of technocratic governance in digital markets.

Subjects: TECHNOLOGICAL innovations; INTERNET marketing; ARTIFICIAL intelligence

  • Source: Competition & Change; Oct2024, Vol. 28 Issue 5, p643-662, 20p

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Conference

Understanding the dynamics and impact of Gratification Values and Socialisation Factors on Social Media Network Advertising.

Subjects: SOCIAL media; INTERNET marketing; ADVERTISING campaigns

  • Source: Proceedings of the Multidisciplinary Academic Conference; 2018, p48-56, 9p

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Periodical

Behavioral targeting comes under fire.

Subjects: *TARGET marketing; *ADVERTISING laws; *ADVERTISERSUNITED StatesUNITED States. Congress

  • Source: B to B. 9/15/2008, Vol. 93 Issue 12, p1-40. 2p.

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Academic Journal

Neuromarketing and Big Data Analysis of Banking Firms' Website Interfaces and Performance.

Subjects: CUSTOMER satisfaction; BEHAVIORAL assessment; CUSTOMER loyalty

  • Source: Electronics (2079-9292); Aug2024, Vol. 13 Issue 16, p3256, 28p

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Academic Journal

An exploration of digital marketing, financial literacy, and website empowerment for small enterprises in Melaya Village, Bali.

Subjects: INTERNET marketing; FINANCIAL literacy; SMALL businessBALI (Indonesia : Province)

  • Source: Journal of Community Service & Empowerment; Aug2024, Vol. 5 Issue 2, p392-403, 12p

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Academic Journal

Exploring The Influence of Digital Marketing Strategies on Consumer Buying Behaviour.

Subjects: SOCIAL media in marketing; CONSUMER behavior; SEARCH engine optimization

  • Source: Library of Progress-Library Science, Information Technology & Computer; Jul-Dec2024, Vol. 44 Issue 3, p8897-8906, 10p

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Academic Journal

The Impact of Digital Marketing on Building Consumer Confidence the Role Mediating of Information sharing and AI: An Empirical Study of the Telecommunications Sector in Jordan.

Subjects: CONSUMER confidence; INTERNET advertising; INTERNET marketing

  • Source: Library of Progress-Library Science, Information Technology & Computer; Jul-Dec2024, Vol. 44 Issue 3, p5844-5857, 14p

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Academic Journal

A Study On Digital Marketing Practices of SMEs in India.

Subjects: SOCIAL media in marketing; SEARCH engine optimization; INTERNET marketing

  • Source: Library of Progress-Library Science, Information Technology & Computer; Jul-Dec2024, Vol. 44 Issue 3, p4863-4872, 10p

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Academic Journal

Digital Marketing Challenges in Traditional Markets: Developing Collaboration Models between Traders and Local SMEs in Banjarmasin City.

Subjects: CONSUMER behavior; SUSTAINABLE development; DIGITAL technology

  • Source: Library of Progress-Library Science, Information Technology & Computer; Jul-Dec2024, Vol. 44 Issue 3, p1756-1766, 11p

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  • 10-20 of  913 results for ""TARGETED advertising""