Subjects: ADVERTISING; MARKETING management; COMMUNICATION in marketing
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Subjects: MARKETING strategy; INTEGRATED marketing; COMMUNICATION in marketingCANADAIMPERIAL Brands PLC
Subjects: MARKETING research; INTEGRATED marketing; COMMUNICATION in marketing
Subjects: MARKETING management; INTEGRATED marketing; ADVERTISING agenciesTURKEY
Subjects: MARKETING; MARKETING education; DIRECT marketing
Subjects: *INTEGRATED marketing; *COMMUNICATION in marketing; *MARKETING strategy
Subjects: *ADVERTISING & psychology; *INTEGRATED marketing; *SERVICE industries