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Academic Journal

COMPARING THE APPLICATION OF INTEGRATED MARKETING COMMUNICATION (IMC) IN MAGAZINE ADS ACROSS PRODUCT TYPE AND TIME.

Subjects: ADVERTISING; MARKETING management; COMMUNICATION in marketing

  • Source: Journal of Advertising; Spring2007, Vol. 36 Issue 1, p37-54, 18p, 1 Diagram, 5 Charts

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Academic Journal

BRAND STRATEGY AND INTEGRATED MARKETING COMMUNICATION (IMC).

Subjects: MARKETING strategy; INTEGRATED marketing; COMMUNICATION in marketingCANADAIMPERIAL Brands PLC

  • Source: Journal of Advertising; Winter2005, Vol. 34 Issue 4, p81-92, 12p, 2 Black and White Photographs, 1 Graph

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Academic Journal

PERFORMANCE AUDITING OF INTEGRATED MARKETING COMMUNICATION (IMC) ACTIONS AND OUTCOMES.

Subjects: MARKETING research; INTEGRATED marketing; COMMUNICATION in marketing

  • Source: Journal of Advertising; Winter2005, Vol. 34 Issue 4, p41-54, 14p, 1 Diagram, 4 Charts

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Academic Journal

Probing Integrated Marketing Communications (IMC) in Turkey.

Subjects: MARKETING management; INTEGRATED marketing; ADVERTISING agenciesTURKEY

  • Source: Journal of Promotion Management; 2004, Vol. 11 Issue 1, p127-151, 25p, 1 Diagram, 12 Charts

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Academic Journal

Marketing Deja Vu: The Discovery of Integrated Marketing Communications.

Subjects: MARKETING; MARKETING education; DIRECT marketing

  • Source: Journal of Marketing Education; Fall98, Vol. 20 Issue 3, p210, 9p, 1 Chart

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Academic Journal

PLANT TOURS AS A CUSTOMER CONTACT TOOL: AN INTEGRATED MARKETING COMMUNICATIONS FRAMEWORK.

Subjects: *INTEGRATED marketing; *COMMUNICATION in marketing; *MARKETING strategy

  • Source: Journal of Marketing Management (10711988). Fall/Winter1998, Vol. 8 Issue 2, p44-51. 8p. 4 Charts.

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Academic Journal

Services Advertising and Integrated Marketing Communications: An Empirical Examinations.

Subjects: *ADVERTISING & psychology; *INTEGRATED marketing; *SERVICE industries

  • Source: Journal of Current Issues & Research in Advertising (CTC Press). Fall2003, Vol. 25 Issue 2, p69-82. 14p. 1 Diagram, 6 Charts.

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  • 1-7 of  7 results for ""NOWAK, Glen""