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McVities: more breakfast-on-the-go.

Subjects: *FOOD industry; PREPARED cereals; BREAKFASTSEUROPEUNITED Biscuits Finance PLC

• Source: MarketWatch: Global Round-up. May 2003, Vol. 2 Issue 5, p51-52. 2p.

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Kellogg: empowering kids.

Subjects: *MARKETING strategy; *MARKETING planning; *FOOD industryKELLOGG Co. 080600430 KELLOGG Co. KELLOGG Co. 080600430 080600430 KELLOGG Co. 080600430 K

• Source: MarketWatch: Food. June 2003, Vol. 2 Issue 6, p9-10. 2p.

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What's Hot.

Subjects: *PREPARED cereals; *CEREAL products; *CEREALS as foodUNITED States

• Source: Nutrition Action Health Letter. Nov2005, Vol. 32 Issue 9, p14-15. 2p. 1 Chart.

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A Cereal Start.

• Authors : Roberts Jr., William A.

Subjects: *FOOD industry; PREPARED cereals; CEREALS as foodUNITED States

• Source: Prepared Foods. Sep2003, Vol. 172 Issue 9, p13-20. 4p. 4 Color Photographs, 1 Chart.

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Adding Fun and Health to Hot Cereals.

• Authors : Brandt, Laura A.

Subjects: *FOOD industry; PREPARED cerealsUNITED StatesQUAKER Oats Co. 168243751 QUAKER Oats Co. QUAKER Oats Co. 168243751 168243751 QUAKER Oats Co. 168243751 OAT

• Source: Prepared Foods. Jan2002, Vol. 171 Issue 1, p46. 3p. 1 Color Photograph.

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New Products.

• Authors : Dornblaser, Lynn

Subjects: *FOOD industry; PREPARED cereals; SNACK foodsUNITED StatesNESTLE USA Inc. ; GENERAL Mills Inc. GENERAL Mills Inc. GENERAL Mills Inc. GIS

• Source: Prepared Foods. Oct2001, Vol. 170 Issue 10, p8. 2p. 1 Color Photograph.

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Post Goes For O's.

• Authors : Thompson, Stephanie

Subjects: *FOOD industry; *MARKETING; PREPARED cerealsKRAFT Foods Inc. KRAFT Foods Inc. KRAFT Foods Inc. KFT

• Source: Brandweek. 04/19/99, Vol. 40 Issue 16, p1. 2p. 1 Color Photograph.

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NEW FROZEN PRODUCTS.

Subjects: *FROZEN foods industry; *FOOD industry; FROZEN foodsUNITED States

• Source: Frozen Food Age. Sep2004, Vol. 53 Issue 2, p8-14. 2p.

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Eye-opener.

• Authors : Casper, Carol

Subjects: *FOOD industry; PREPARED cereals

• Source: Restaurant Business. 2/10/96, Vol. 95 Issue 3, p137. 2p. 1 Chart.

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10 SUPERMARKET TRENDS.

• Authors : Liebman, Bonnie

Subjects: FOOD industry; SUPERMARKETS; PREPARED cerealsUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Nutrition Action Health Letter. May2005, Vol. 32 Issue 4, p1-8. 7p. 10 Color Photographs.

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