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Academic Journal

Privacy Concerns and Consumer Willingness to Provide Personal Information.

Subjects: DIRECT marketing; CONSUMER behavior; PRIVACYUNITED States

  • Source: Journal of Public Policy & Marketing; Spring2000, Vol. 19 Issue 1, p27-41, 15p, 1 Diagram

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Academic Journal

General, planning, strategy.

Subjects: *DIRECT marketing

  • Source: Journal of Direct Marketing. Autumn97, Vol. 11 Issue 4, p126-126. 1/5p.

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Academic Journal

Direct marketing and the use of individual-level consumer information: Determining how and when...

Subjects: *DIRECT marketing

  • Source: Journal of Direct Marketing. Autumn97, Vol. 11 Issue 4, p94-108. 15p. 2 Charts.

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Academic Journal

Direct Marketing and the Use of Individual-Level Consumer Information: Determining How and When "Privacy" Matters.

Subjects: *DIRECT marketing; SOCIAL aspects; PRIVACY

  • Source: Journal of Direct Marketing. Summer95, Vol. 9 Issue 3, p46-60. 15p. 3 Charts.

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Academic Journal

Understanding Privacy Concerns An Assessment of Consumers' Information- Related Knowledge and Beliefs.

Subjects: *COMMUNICATION in marketing; *DIRECT marketing; *CONSUMER education

  • Source: Journal of Direct Marketing. Autumn1992, Vol. 6 Issue 4, p28-39. 12p. 4 Charts.

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Academic Journal

TV Viewer Characteristics and "Results Beyond Response"

Subjects: *CONSUMER behavior; *DIRECT marketing; *ADVERTISING

  • Source: Journal of Direct Marketing. Spring1992, Vol. 6 Issue 2, p18-31. 14p. 3 Charts.

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Academic Journal

A MARKET-ORIENTED APPROACH TO RESPONSIBLY MANAGING INFORMATION PRIVACY CONCERNS IN DIRECT MARKETING.

Subjects: DIRECT marketing; CONSUMER behavior; CONFIDENTIAL communications

  • Source: Journal of Advertising; Summer2007, Vol. 36 Issue 2, p123-149, 27p, 9 Charts, 4 Graphs

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Academic Journal

Harnessing the Power of Database Marketing.

Subjects: DATABASE marketing; COMPETITION; MARKETING strategy

  • Source: Journal of Marketing Management; May96, Vol. 12 Issue 4, p329-346, 18p, 1 Diagram

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Conference

Privacy: A Paranoid's View.

Subjects: *RIGHT of privacy; *CONSUMER attitudes; *DIRECT marketing

  • Source: Advances in Consumer Research. 1997, Vol. 24 Issue 1, p351-354. 4p.

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Academic Journal

ATTITUDES TOWARDS DIRECT MARKETING, PRIVACY, ENVIRONMENT, AND TRUST.

Subjects: DIRECT marketing; MARKETING; CONSUMER attitudes

  • Source: International Journal of Commerce & Management; 2004, Vol. 14 Issue 1, p1-18, 18p, 7 Charts

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  • 1-10 of  17 results for ""NOWAK, Glen""