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The Print Perspective.

• Authors : Paynich, Vitisia

Subjects: *DIRECT marketing; *DIRECT selling; *INTEGRATED marketingCHURCH & Dwight Co. Inc.

• Source: Response. May2004, Vol. 12 Issue 8, p32-35. 4p. 2 Color Photographs.

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Fit for the doormat.

• Authors : Reed, David

Subjects: *DOOR-to-door selling; *DIRECT selling; *DIRECT marketingUNITED Kingdom

• Source: Precision Marketing. 9/9/2005, Vol. 17 Issue 45, p17-19. 2p.

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Live testing alone will not deliver insights needed for winning work.

Subjects: *DIRECT marketing; *DIRECT selling; *DIRECT mail advertising

• Source: Precision Marketing. 1015/2004, Vol. 16 Issue 50, p14-15. 2p.

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It's All in the Package.

• Authors : Castle, Bob

Subjects: *DIRECT marketing; *DIRECT selling; *MAIL-order business

• Source: Direct. 3/15/2005, Vol. 17 Issue 4, p36-37. 2p. 1 Color Photograph.

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New dog, old tricks.

• Authors : Howell, Nic

Subjects: *DIRECT marketing; *DIRECT selling; *DIRECT mail advertisingDIRSKOVSKI, Robert

• Source: New Media Age. 2/19/2004, p22-24. 3p. 6 Color Photographs.

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It's time to measure up.

• Authors : Reed, David

Subjects: *DIRECT marketing; *DIRECT selling; *DIRECT mail advertising

• Source: Marketing Week. 7/1/2004, Vol. 27 Issue 27, p41-42. 2p. 1 Color Photograph.

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Direct mailers learn to deal with postage increase.

• Authors : Miller, Cyndee

Subjects: *DIRECT marketing; *DIRECT selling; *MAIL-order business

• Source: Marketing News. 1/30/95, Vol. 29 Issue 3, p6-7. 2p.

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Many companies just 'get the piece out'.

• Authors : Marchetti, Karen J.¹

Subjects: *DIRECT marketing; *DIRECT selling; *MARKETING management

• Source: Marketing News. 1/30/95, Vol. 29 Issue 3, p6-7. 2p. 1 Black and White Photograph.

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Empathy in Sales Letters.

• Authors : Westphal, Linda

Subjects: *DIRECT mail advertising; *DIRECT selling; *COMMERCIAL correspondence

• Source: Direct Marketing. Oct2001, Vol. 64 Issue 6, p55. 2p.

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How To Select The Right Copy Style For Your Direct Mail Package.

• Authors : Westphal, Linda

Subjects: *DIRECT mail advertising; *DIRECT selling; *ADVERTISING copy

• Source: Direct Marketing. Feb2000, Vol. 62 Issue 10, p35. 2p.

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