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PART XIII: CONSUMER MARKETING: Chapter 90: GAMIFICATION.

Subjects: *MARKETING strategy; *CUSTOMER loyalty programs; *CUSTOMER retentionUNITED StatesCONSUMER Behavior 2013 (Book)...

  • Source: Consumer Behavior. 2013, p518-521. 4p.

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PART XIII: CONSUMER MARKETING: Chapter 84: CUSTOMER RETENTION.

Subjects: *CUSTOMER retention; *CUSTOMER loyalty; SOCIAL mediaUNITED StatesCONSUMER Behavior 2013 (Book)...

  • Source: Consumer Behavior. 2013, p493-496. 4p.

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PART XIII: CONSUMER MARKETING: Chapter 82: CONTENT MARKETING.

Subjects: *CONTENT marketing; *CUSTOMER relations; *CUSTOMER retentionUNITED StatesCONSUMER Behavior 2013 (Book)...

  • Source: Consumer Behavior. 2013, p486-487. 2p.

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  • 1-3 of  3 results for ""CONSUMER Behavior 2013 (Book)""