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Academic Journal

Exploring the relationship between customer-related measures and shareholder value

  • Source: Social Behavior and Personality: An International Journal. June, 2010, Vol. 38 Issue 5, p647, 10 p.

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Book

Relationship Marketing

Subjects: Marketing; Hospitality industry; Communications

  • Source: International Encyclopedia of Hospitality Management. 2005, p534-536.

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  • 1-10 of  47 results for ""CUSTOMER lifetime value""