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Using data to optimize marketing and sales strategies: CPAs who want to drive greater profitability and growth must understand customer acquisition costs and customer lifetime value.

• Authors : Dhana, Fidel

Subjects: *CUSTOMER lifetime value; *CONSUMERS; *MARKETING strategy

• Source: Journal of Accountancy. Sep2024, Vol. 238 Issue 3, p40-46. 6p.

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Engaging in customer citizenship behaviours to predict customer lifetime value.

• Authors : Segarra-Moliner, José-Ramón (AUTHOR); Moliner-Tena, Miguel-Ángel (AUTHOR)

Subjects: CUSTOMER lifetime value; CUSTOMER relations; ORGANIZATIONAL citizenship behavior

• Source: Journal of Marketing Analytics. Jun2024, Vol. 12 Issue 2, p307-320. 14p.

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From data acquisition to validation: a complete workflow for predicting individual customer lifetime value.

• Authors : Nie, Dongyun (AUTHOR); Scriney, Michael (AUTHOR); Liang, Xiaoning (AUTHOR)

Subjects: CUSTOMER lifetime value; BUSINESS planning; ACQUISITION of data

• Source: Journal of Marketing Analytics. Jun2024, Vol. 12 Issue 2, p321-341. 21p.

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Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach to Enhancing Customer Lifetime Value.

• Authors : Jabr, Wael (AUTHOR); Ghoshal, Abhijeet (AUTHOR); Cheng, Yichen (AUTHOR)

Subjects: CUSTOMER lifetime value; CONSUMER preferences; CONSUMERS

• Source: Journal of Management Information Systems. 2023, Vol. 40 Issue 2, p470-502. 33p. 2 Diagrams, 8 Charts, 4 Graphs.

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A novel approach to predicting customer lifetime value in B2B SaaS companies.

• Authors : Curiskis, Stephan (AUTHOR); Dong, Xiaojing (AUTHOR); Jiang, Fan (AUTHOR)

Subjects: CUSTOMER lifetime value; SUPERVISED learning; BUSINESS-to-business transactions

• Source: Journal of Marketing Analytics. Dec2023, Vol. 11 Issue 4, p587-601. 15p.

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Commentary: Perceiving Innovation: Unveiling the Impact on Market Performance.

• Authors : Andreassen, Tor W.¹ (AUTHOR)

Subjects: *CUSTOMER lifetime value; *CUSTOMER equity; *CUSTOMER satisfaction

• Source: Journal of Service Research. Nov2024, Vol. 27 Issue 4, p497-500. 4p.

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Education Full Text (H.W. Wilson)

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釋放顧客終身價值的潛能: 全面性的回顧與應用框架.

• Authors : 吳基逞¹ ; 廖健博¹; 卓雍然¹

Subjects: *CUSTOMER lifetime value; *MARKETING personnel; *MARKETING strategy

• Source: Journal of Management & Business Research (2521-4306). Sep2024, Vol. 41 Issue 3, p387-411. 25p.

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Managing Customer Churn via Service Mode Control.

• Authors : Kanoria, Yash (AUTHOR); Lobel, Ilan (AUTHOR); Lu, Jiaqi (AUTHOR)

Subjects: CONSUMERS; CUSTOMER lifetime value; CUSTOMER satisfactionCHINA

• Source: Mathematics of Operations Research. May2024, Vol. 49 Issue 2, p1192-1222. 31p.

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Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation.

• Authors : Kanchanapoom, Kessara (AUTHOR); Chongwatpol, Jongsawas (AUTHOR)

Subjects: CUSTOMER lifetime value; CONSUMER behavior; CONSUMERS

• Source: Journal of Marketing Analytics. Jun2023, Vol. 11 Issue 2, p172-185. 14p.

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