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Starting up social media

• Authors : Fields, Nicole

• Source: ABA Bank Marketing. Jan-Feb, 2012, Vol. 44 Issue 1, p14, 6 p.

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Multichannel marketing: you can say that again: with the increased affordability of data-analytical tools and digital printing along with the widespread use by customers of personalized communications channels such as email, multichannel marketing has grown in popularity. Here is a review of the best practices

• Authors : Rizzo, Tony

• Source: ABA Bank Marketing. Nov, 2011, Vol. 43 Issue 9, p20, 5 p.

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Reader's guide

• Source: ABA Bank Marketing. April, 2010, Vol. 42 Issue 3, p6, 6 p.

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Idea Bank

• Source: ABA Bank Marketing. Nov, 2005, Vol. 37 Issue 9, p8, 8 p.

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Deposit product promotion

• Source: ABA Bank Marketing. May, 2015, Vol. 47 Issue 4, p10, 2 p.

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Accounts, People & Miscellany

• Authors : Elliott, Stuart

• Source: The New York Times. Dec 14, 2009, Vol. 159 Issue 54889

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RBC BANKS ON KIM

• Authors : Brooke, Jeff

• Source: Globe & Mail (Toronto, Canada). March 12, 2009, S4

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Business Diary

• Source: Crain's Detroit Business. March 3, 2003, Vol. 19 Issue 9, p27.

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An Advertising Deal, But Suddenly Nothing to Market

• Authors : Elliott, Stuart

• Source: The New York Times. September 30, 2008, Vol. 158 Issue 54449, pC8

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Accounts, People, Miscellany

• Authors : Elliott, Stuart

• Source: The New York Times. September 29, 2008, Vol. 158 Issue 54448, p1

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