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  • 1-10 of  17 results for ""Spencer, Steven J.""
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Academic Journal

In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You.

Subjects: DECISION making; CONSUMER behavior; CONSUMER behavior research

  • Source: Journal of Marketing Research (JMR); Oct2023, Vol. 60 Issue 5, p1008-1026, 19p, 2 Diagrams, 3 Graphs

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Academic Journal

When Payments Go Social: The Use of Person-to-Person Payment Methods Attenuates the Endowment Effect.

Subjects: PAYMENT; PAYMENT systems; PEER-to-peer lending

  • Source: Journal of Marketing Research (JMR); Jun2023, Vol. 60 Issue 3, p585-601, 17p, 3 Color Photographs, 1 Graph

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Academic Journal

The Pursuit of Meaning and the Preference for Less Expensive Options.

Subjects: MEANING (Philosophy); PLEASURE; GOAL (Psychology)

  • Source: Journal of Consumer Research; Feb2023, Vol. 49 Issue 5, p741-761, 21p, 1 Chart, 2 Graphs

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Academic Journal

Banking Happiness.

Subjects: HAPPINESS; SADNESS; CONSUMER behavior

  • Source: Journal of Consumer Research; Aug2022, Vol. 49 Issue 2, p336-358, 23p, 2 Charts, 6 Graphs

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Academic Journal

Strengthening the Influence of Advertised Reference Prices through Information Priming.

Subjects: PRICES; SALES promotion; CONSUMER behavior research

  • Source: Journal of Consumer Research; Apr2014, Vol. 40 Issue 6, p1078-1096, 19p, 2 Color Photographs, 4 Diagrams, 4 Charts, 1 Graph

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Academic Journal

Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control.

Subjects: SELF-control; FOOD consumption research; DESIRE

  • Source: Journal of Consumer Research; Feb2013, Vol. 39 Issue 5, p1100-1114, 15p, 1 Diagram, 4 Graphs

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Academic Journal

The Best of Both Worlds? Effects of Attribute-Induced Goal Conflict on Consumption of Healthful Indulgences.

Subjects: *CONSUMER research; *CONSUMER psychology; *MARKETING research

  • Source: Journal of Marketing Research (JMR). Dec2012, Vol. 49 Issue 6, p900-909. 10p. 1 Black and White Photograph, 2 Graphs.

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Academic Journal

The Optimistic Trust Effect: Use of Belief in a Just World to Cope with Decision- Generated Threat.

Subjects: *DECISION making; *CONSUMER research; *BRANDING (Marketing)

  • Source: Journal of Consumer Research. Oct2012, Vol. 39 Issue 3, p615-628. 14p. 1 Chart, 5 Graphs.

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  • 1-10 of  17 results for ""Spencer, Steven J.""