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Subject : consumer behavior

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Academic Journal

"Repayment-by-Purchase" Increases Consumer Debt Repayment.

Authors : Donnelly, Grant E. (AUTHOR) ; Lamberton, Cait (AUTHOR); Bush, Stephen (AUTHOR)

Subjects: *CONSUMER credit; *REPAYMENTS; *DECISION making

Source: Journal of Marketing Research (JMR). Jun2024, Vol. 61 Issue 3, p411-429. 19p.

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Academic Journal

Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics.

Authors : Lee, Hyejin (AUTHOR) ; Lalwani, Ashok K. (AUTHOR)

Subjects: *CONSUMER behavior; *RETAIL industry; *CONSUMPTION (Economics)

Source: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p349-367. 19p.

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Academic Journal

Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance.

Authors : Guo, Bingxuan (AUTHOR) ; Wang, Dian (AUTHOR)

Subjects: *BRAND loyalty; *SHOPPING; *RISK aversion

Source: Journal of Marketing Research (JMR). Feb2024, Vol. 61 Issue 1, p92-109. 18p.

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Academic Journal

The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion.

Authors : Grewal, Dhruv¹ (AUTHOR) ; Ahlbom, Carl-Philip¹ (AUTHOR); Noble, Stephanie M.¹ (AUTHOR)

Subjects: *SALES promotion; *RETAIL industry; *CONSUMER behavior

Source: Journal of Marketing Research (JMR). Dec2023, Vol. 60 Issue 6, p1071-1094. 24p.

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Academic Journal

Helping Those That Hide: Anticipated Stigmatization Drives Concealment and a Destructive Cycle of Debt.

Authors : Moorhouse, Michael (AUTHOR); Goode, Miranda (AUTHOR); Cotte, June (AUTHOR)

Subjects: *DEBT; *PERSONAL finance; *FINANCIAL stress

Source: Journal of Marketing Research (JMR). Dec2023, Vol. 60 Issue 6, p1135-1153. 19p.

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Academic Journal

In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You.

Authors : Scott, Sydney E.¹ (AUTHOR) ; Williams, Elanor F.² (AUTHOR)

Subjects: *DECISION making; *CONSUMER behavior; CONSUMER behavior research

Source: Journal of Marketing Research (JMR). Oct2023, Vol. 60 Issue 5, p1008-1026. 19p. 2 Diagrams, 3 Graphs.

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Academic Journal

Teach a Man to Fish: The Use of Autonomous Aid in Eliciting Donations.

Authors : Waites, Stacie F. (AUTHOR) ; Farmer, Adam (AUTHOR); Hasford, Jonathan (AUTHOR)

Subjects: *CHARITABLE giving; *NONPROFIT organizations; *MARKETING planning

Source: Journal of Marketing Research (JMR). Oct2023, Vol. 60 Issue 5, p950-967. 18p. 2 Diagrams, 1 Chart, 3 Graphs.

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Academic Journal

"Choozing" the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names.

Authors : Costello, John P. (AUTHOR) ; Walker, Jesse (AUTHOR); Reczek, Rebecca Walker (AUTHOR)

Subjects: *CONSUMER behavior; *TRADEMARKS; *LANGUAGE in advertising

Source: Journal of Marketing. Nov2023, Vol. 87 Issue 6, p889-905. 17p.

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Conference

How do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims.

Authors : Haiyue (Felix) Xu¹; Bolton, Lisa E.¹; Winterich, Karen Page¹

Subjects: *POWER (Social sciences); *CONSUMER behavior; EMPATHY

Source: Advances in Consumer Research. 2020, Vol. 48, p792-793. 2p.

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Conference

A Relational Account of Powerlessness: The Role of the Attachment System in Consumer Inaction.

Authors : Junha Kim¹; Jieun Pai²; Whitson, Jennifer²

Subjects: *CONSUMER behavior; *POWER (Social sciences); CURIOSITY

Source: Advances in Consumer Research. 2020, Vol. 48, p453-454. 2p.

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