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Academic Journal

Privacy Concerns and Consumer Willingness to Provide Personal Information.

Subjects: DIRECT marketing; CONSUMER behavior; PRIVACYUNITED States

  • Source: Journal of Public Policy & Marketing; Spring2000, Vol. 19 Issue 1, p27-41, 15p, 1 Diagram

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Academic Journal

The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices.

Subjects: PRIVACY; CONSUMER behavior; TRUST

  • Source: Journal of Marketing Research (JMR); Aug2022, Vol. 59 Issue 4, p739-754, 16p, 2 Color Photographs, 1 Diagram, 1 Chart, 4 Graphs

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Academic Journal

MARKETS WITH ATTITUDES.

Subjects: *MARKETING; *CONSUMER behavior; *FORECASTING

  • Source: Journal of Direct Marketing. Summer95, Vol. 9 Issue 3, p81-81. 1/5p.

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Academic Journal

TV Viewer Characteristics and "Results Beyond Response"

Subjects: *CONSUMER behavior; *DIRECT marketing; *ADVERTISING

  • Source: Journal of Direct Marketing. Spring1992, Vol. 6 Issue 2, p18-31. 14p. 3 Charts.

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Academic Journal

Getting Viewers to Respond.

Subjects: *TELEVISION advertising; *DIRECT response advertising; *CONSUMER behavior

  • Source: Journal of Direct Marketing. Summer1989, Vol. 3 Issue 3, p42-52. 11p. 2 Charts.

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Academic Journal

The Journal of Public Policy & Marketing at 40: Celebrating History and Impact.

Subjects: FOOD labeling; GOVERNMENT policy; ENVIRONMENTAL literacy

  • Source: Journal of Public Policy & Marketing; Jul2021, Vol. 40 Issue 3, p301-321, 21p, 8 Charts, 2 Graphs

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Academic Journal

A MARKET-ORIENTED APPROACH TO RESPONSIBLY MANAGING INFORMATION PRIVACY CONCERNS IN DIRECT MARKETING.

Subjects: DIRECT marketing; CONSUMER behavior; CONFIDENTIAL communications

  • Source: Journal of Advertising; Summer2007, Vol. 36 Issue 2, p123-149, 27p, 9 Charts, 4 Graphs

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Academic Journal

PRIVATE INFORMATION IN A SOCIAL WORLD: ASSESSING CONSUMERS' FEAR AND UNDERSTANDING OF SOCIAL MEDIA PRIVACY.

Subjects: CONSUMER behavior; SOCIAL media in marketing; PRIVACY

  • Source: Journal of Marketing Theory & Practice; Winter/Spring2018, Vol. 26 Issue 1/2, p72-89, 18p, 1 Diagram, 3 Charts

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Academic Journal

A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness.

Subjects: TECHNOLOGICAL innovations; AUGMENTED reality; TECHNOLOGY Acceptance Model

  • Source: Electronic Commerce Research; Jun2015, Vol. 15 Issue 2, p269-295, 27p

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Academic Journal

Legal and Ethical Challenges of Online Behavioral Targeting in Advertising.

Subjects: INTERNET searching; CONSUMER behavior; ADVERTISINGUNITED States. Federal Trade Commission

  • Source: Journal of Current Issues & Research in Advertising (Routledge); 2014, Vol. 35 Issue 2, p126-146, 21p

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  • 1-10 of  22 results for ""NOWAK, Glen""