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Guest editorial.

• Authors : van Tonder, Estelle¹ (AUTHOR) ; Petzer, Daniël Johannes² (AUTHOR) ; Farquhar, Jillian Dawes^3,4 (AUTHOR)

Subjects: *CONSUMER behavior; *BANK marketing; *FINANCIAL services industry

• Source: International Journal of Bank Marketing. 2021, Vol. 39 Issue 3, p357-359. 3p.

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Past, present and future of bank marketing: a bibliometric analysis of International Journal of Bank Marketing (1983–2020).

• Authors : Kumar, Satish; Xiao, Jing Jian; Pattnaik, Debidutta

Subjects: EDITORIAL boards; ONLINE banking; CUSTOMER loyalty

• Source: International Journal of Bank Marketing; 2022, Vol. 40 Issue 2, p341-383, 43p

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STUDYING THE ROLE OF BANKING MARKETING IN SUPPORTING THE COMPETITIVE ADVANTAGE OF THE IRAQI BANKS.

• Authors : Turki, Mouna Damak¹ ; Sabbar, Mazen²

Subjects: *BANK marketing; *BANK management; *BANKING industryIRAQ

• Source: International Journal of Professional Business Review (JPBReview). 2023, Vol. 8 Issue 4, p1-17. 17p.

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Sports Sponsorship: It's Not Just Naming Rights.

• Authors : Berg, Joel

Subjects: *SPORTS sponsorship; *BANK marketing; *BRAND name products

• Source: American Banker. 3/28/2006, Vol. 171 Issue 59, p8-9. 2p. 2 Color Photographs.

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One-Person Bank Marketing Teams Are Destined to Fail.

• Authors : Tynan, Kevin

Subjects: *BANK marketing; *BANKING industry customer services; *CONSUMER behavior

• Source: American Banker. 11/13/2015, Vol. 180 Issue F344, p1. 0p.

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Study Results from University of Zaragoza Update Understanding of Bank Marketing (Mobile Payments Adoption - Introducing Mindfulness To Better Understand Consumer Behavior).

• Source: Marketing Weekly News. 2020, pages. 127

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Study Findings on Bank Marketing Are Outlined in Reports from St. Mary's University (Using Latent Commitment Profile Analysis To Segment Bank Customers).

• Source: Marketing Weekly News. 2020, pages. 868

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Data on Bank Marketing Reported by Researchers at Manipal Academy of Higher Education (Building Customer Loyalty In Retail Banking: a Serial-mediation Approach).

• Source: Marketing Weekly News. 2020, pages. 72

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New Bank Marketing Findings Reported from Fordham University (The impact of cognitive style, consumer demographics and cultural values on the acceptance of Islamic insurance products among American consumers).

• Source: Marketing Weekly News. 2019, pages. 43

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Researchers from Taylors University Describe Findings in Bank Marketing (Trust, commitment, customer intimacy and customer loyalty in Islamic banking relationships).

• Source: Marketing Weekly News. 2019, pages. 101

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