Search Results

Women's information preferences, information needs and online interactive information portal engagement in a breast cancer early diagnosis context.

• Authors : Lewi, Martine; De Pelsmacker, Patrick; Cauberghe, Veroline

Subjects: BREAST tumor diagnosis; CHI-squared test; COMMUNICATION

• Source: Journal of Communication in Healthcare; Jul2018, Vol. 11 Issue 2, p114-127, 14p

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“We(b)care”.

• Authors : Dens, Nathalie; De Pelsmacker, Patrick; Purnawirawan, Nathalia

Subjects: ONLINE comments; INTERNET marketing; CUSTOMER satisfaction

• Source: Journal of Service Management; 2015, Vol. 26 Issue 3, p486-515, 30p

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How family structure affects parent - child communication about consumption.

• Authors : Geuens, Maggie; De Pelsmacker, Patrick; Mast, Gitte

• Source: Young Consumers; 2003 Quarter 1, Vol. 4 Issue 2, p57-62, 6p

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Affect Intensity Revisited: Individual Differences and the Communication Effects of Emotional Stimuli.

• Authors : Geuens, Maggie; De Pelsmacker, Patrick

Subjects: INDIVIDUAL differences; EMOTIONS; COMMUNICATION

• Source: Psychology & Marketing; May99, Vol. 16 Issue 3, p195-209, 15p, 1 Diagram, 2 Charts

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The Communication Effects of Provocation in Print Advertising.

• Authors : De Pelsmacker, Patrick¹; Van Den Bergh, Joeri²

Subjects: *PRINT advertising; *ADVERTISING; *BRAND name products

• Source: International Journal of Advertising. 1996, Vol. 15 Issue 3, p203-221. 19p.

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COMMUNICATION IN THE EMERGENCY SITUATIONS MANAGEMENT.

• Authors : GHIUŢĂ, Ovidiu Aurel; PRELIPCEAN, Gabriela

Subjects: EMERGENCY management; INTEGRATED marketing; ECONOMIC changeROMANIA

• Source: USV Annals of Economics & Public Administration; 2014, Vol. 14 Issue 2, p122-130, 9p

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The Effect of Involvement on Ad Judgment in a Video Game Environment: The Mediating Role of Presence.

• Authors : Nicovich, Stefan G.

Subjects: COMPUTERS; HUMAN-computer interaction; COMMUNICATION in marketing

• Source: Journal of Interactive Advertising; Autumn2005, Vol. 6 Issue 1, p38-39, 14p

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Probing Integrated Marketing Communications (IMC) in Turkey.

• Authors : Ebren, Figen; Kitchen, Philip J.; Aksoy, Şafak

Subjects: MARKETING management; INTEGRATED marketing; ADVERTISING agenciesTURKEY

• Source: Journal of Promotion Management; 2004, Vol. 11 Issue 1, p127-151, 25p, 1 Diagram, 12 Charts

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