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Cereal bars: UK market sees real growth.

Subjects: *CEREALS as food; *PREPARED cereals; *CEREAL products industryUNITED Kingdom

• Source: MarketWatch: Food. May 2005, Vol. 4 Issue 5, p12-12. 1/3p. 1 Graph.

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Cereal Trends.

• Authors : Liebman, Bonnie; Hurley, Jayne; Wade, Sarah

Subjects: CEREAL products; CEREAL products industry; PREPARED cereals

• Source: Nutrition Action Health Letter. Nov2003, Vol. 30 Issue 9, p12-15. 4p. 8 Color Photographs.

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The (Ce)real Thing.

• Authors : Holay, Anju

Subjects: *TRENDS; *CEREAL products industry; *CEREAL productsUNITED States

• Source: Prepared Foods. Mar2007, Vol. 176 Issue 3, p33-41. 5p.

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A Vulnerable Position.

• Authors : Roberts Jr., William A.

Subjects: *PREPARED cereals; *CEREAL products industryUNITED States

• Source: Prepared Foods. Feb2002, Vol. 171 Issue 2, p13. 3p. 1 Color Photograph.

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Breakfast club.

• Authors : Bruce, Anne

Subjects: *PREPARED cereals; *CEREAL products industry; *CEREAL productsKELLOGG Co. 080600430 KELLOGG Co. KELLOGG Co. 080600430 080600430 KELLOGG Co. 080600430 K; QUAKER Oats Co. 168243751 QUAKER Oats Co. QUAKER Oats Co. 168243751 168243751 QUAKER Oats Co. 168243751 OAT

• Source: Food Manufacture. Jun2010, Vol. 85 Issue 6, p47-48. 2p.

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Breakfast cereals: next in line to embrace outsourcing?

Subjects: *CEREAL products industry; *CONTRACTING out; *PREPARED cerealsUNITED KingdomCEREALPACK (Company)...

• Source: Food Manufacture. Feb2005, Vol. 80 Issue 2, p25-25. 1/4p. 1 Color Photograph.

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No bar to breakfast.

• Authors : Watson, Kathy

Subjects: *CEREALS as food; *PREPARED cereals; *CEREAL productsUNITED States

• Source: Food Manufacture. Autumn2003 New Product Development, Vol. 78, p25-26. 2p.

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Hot prospects.

• Authors : Bainbridge, Jane

Subjects: *MARKET positioning; *MARKET saturation; *CEREAL products industryMINTEL International Group Ltd.

• Source: Marketing (00253650). 4/12/2006, p34-35. 2p. 2 Color Photographs, 5 Charts, 1 Graph.

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Using a Natural Experiment to Estimate Price Elasticity: The 1974 Sugar Shortage and the Ready-to-Eat Cereal Market.

• Authors : Neslin, Scott A.; Shoemaker, Robert W.

Subjects: ELASTICITY (Economics); PRICES; SUGAR industry

• Source: Journal of Marketing; Winter83, Vol. 47 Issue 1, p44-57, 14p, 4 Charts, 4 Graphs

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Why Cereal Business Is Soggy.

• Authors : Kover, Amy

Subjects: *CEREAL products industry; PREPARED cerealsKELLOGG Co. 080600430 KELLOGG Co. KELLOGG Co. 080600430 080600430 KELLOGG Co. 080600430 K; GENERAL Mills Inc. GENERAL Mills Inc. GENERAL Mills Inc. GIS

• Source: Fortune. 3/6/2000, Vol. 141 Issue 5, p74-74. 1p. 1 Black and White Photograph.

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