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Periodical

After Hours.

Subjects: *INVESTMENTS; *ADVERTISING; *MARKETING

  • Source: Information Today. Jan/Feb2024, Vol. 41 Issue 1, p7-8. 2p.

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Academic Journal

Negative news positive effect: the change of consumers' cognition process.

Subjects: SOCIAL media; IN vitro studies; CONSUMER psychology

  • Source: Behaviour & Information Technology. Jun2024, Vol. 43 Issue 7, p1365-1380. 16p.

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Academic Journal

Insights Into the Effectiveness of Advertising During the Recession Caused by COVID-19.

Subjects: ADVERTISING effectiveness; ADVERTISING spending; RECESSIONS

  • Source: Journal of Promotion Management. Aug2024, Vol. 30 Issue 6, p959-985. 27p.

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Academic Journal

Attitudes towards gamification advertising in Vietnam: a social commerce context.

Subjects: SOCIAL media; DIGITAL technology; ELECTRONIC commerceVIETNAM

  • Source: Behaviour & Information Technology. Apr2024, Vol. 43 Issue 5, p845-861. 17p.

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