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Coke Loss Leads to Cut at Wieden.

• Authors : Sampey, Kathleen; Benezra, Karen

Subjects: BEVERAGE advertisingUNITED StatesWIEDEN + Kennedy (Company) ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Adweek Midwest Edition. 10/8/2001, Vol. 42 Issue 41, p50. 2p.

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Fuglsig, The Mill Create A Big Game Balloon Showdown For Coke, W+K.

• Authors : Champagne, Christine

Subjects: BEVERAGE advertising; SUPER Bowl (Football game)WIEDEN + Kennedy (Company) ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; MILL Corp. MILL Corp. MILL Corp. 079487831FUGLSIG, Nicolai

• Source: SHOOT. 2/15/2008, Vol. 49 Issue 3, p14-14. 1p. 2 Color Photographs.

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World's biggest brand in search of new sparkle.

• Authors : Aitken, Lucy

Subjects: *CORPORATE profits; *ECONOMIC competition; *MARKETINGUNITED KingdomCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; WIEDEN + Kennedy (Company)

• Source: Campaign. 11/18/2005, Issue 47, p19-19. 3/4p. 2 Color Photographs.

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A Very Grand Theft.

• Authors : von Hoffman, Constantine

Subjects: *ADVERTISING campaigns; *SALES promotion; *MARKETINGWIEDEN + Kennedy (Company) ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Brandweek. 1/29/2007, Vol. 48 Issue 5, p28-28. 1/6p. 1 Color Photograph.

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Wieden wins Diet Coke project.

• Authors : Comiteau, Jennifer

Subjects: BEVERAGE advertisingWIEDEN + Kennedy (Company) ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Adweek Western Edition. 01/12/98, Vol. 48 Issue 2, p48. 1/4p.

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Diet Coke's latest certainly isn't reality, but it should work.

• Authors : Garfield, Bob

Subjects: COCA-Cola Co.; SOFT drink industry; ADVERTISING campaigns

• Source: Advertising Age. 3/26/2001, Vol. 72 Issue 13, p43-43. 3/5p. 4 Color Photographs.

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Image of the week.

Subjects: BEVERAGE advertising; PRINT advertising; COCA-Cola Co.

• Source: Advertising Age. 4/12/1999, Vol. 70 Issue 16, p38-38. 1/4p. 1 Color Photograph.

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Coke goes back on the prowl.

• Authors : Wells, Melanie; Magiera, Marcy

Subjects: INTERPUBLIC Group of Cos. Inc.; COCA-Cola Co.; BEVERAGE advertising

• Source: Advertising Age. 8/2/1993, Vol. 64 Issue 32, p1-28. 2p.

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Ad Notes...

Subjects: BEVERAGE advertisingWIEDEN + Kennedy (Company)

• Source: Wall Street Journal - Eastern Edition. 05/21/2001, Vol. 237 Issue 99, pB6. 0p.

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Diet Coke Taps Wieden for New Campaign.

Subjects: BEVERAGE advertisingWIEDEN + Kennedy (Company) ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Wall Street Journal - Eastern Edition. 12/30/98, Vol. 232 Issue 127, pB6. 1p. 2 Black and White Photographs.

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