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What really defines your brand?

• Authors : HIGGINS, BRIAN¹

Subjects: *BANK marketing; *BANKING industry customer services; *RELATIONSHIP marketing

• Source: ABA Banking Journal. Oct2014, Vol. 106 Issue 10, p16-20. 3p.

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Side by side, banking the old-fashioned way and online.

• Authors : Archer, Rick

Subjects: *BANKING industry customer services; *CUSTOMER services; *BANK marketingWESTCHESTER County (N.Y.); NEW York (State)

• Source: Westchester County Business Journal. 3/28/2005, Vol. 44 Issue 13, p23-23. 1p.

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IN THE MONEY.

• Authors : Robin, Raizel

Subjects: *PERSONAL loans; *BANK marketing; *BANKING industry customer servicesCANADARENTCASH Inc....

• Source: Canadian Business. 5/23/2005, Vol. 78 Issue 11, p31-33. 3p. 1 Color Photograph, 1 Chart.

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Co-operative overhauls customer database.

Subjects: *BANK marketing; *BANKING industry customer servicesENGLAND; MANCHESTER (England)CO-Operative Bank PLC

• Source: Precision Marketing. 10/25/2002, Vol. 15 Issue 5, p6. 1/4p.

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Social Media Brings Benefits, Pitfalls to Retail Banks.

Subjects: *BANK marketing; *PUBLIC relations in the banking industry; *BANKING industry customer services

• Source: Teller Vision. Jun2013, Issue 1430, p1-2. 2p.

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A Technique to Bridge the Gap Between Marketing and IT.

• Authors : Power, Brad

Subjects: *BANK marketing; *INFORMATION technology; *BANKING industry customer servicesING Groep NV ING Groep NV ING Groep NV ING

• Source: Harvard Business Review Digital Articles. 6/6/2013, p2-4. 3p.

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Coffee, Tea, or Mortgage?

• Authors : Der Hovanesian, Mara

Subjects: *BANK marketing; *BANKING industry customer services; *CUSTOMER satisfaction

• Source: BusinessWeek. 4/3/2006, Issue 3978, p48-49. 2p. 1 Color Photograph.

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BANKS SCRAMBLE TO REASSURE CUSTOMERS.

Subjects: *BANK marketing; *BANKING industry customer services; *MARKETING personnelUNITED States

• Source: E-Scan Newsletter. Feb2012, Vol. 38 Issue 2, p2-3. 2p.

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THE IMPACT OF OPERATIONAL EFFICIENCY AND OFFENSIVE MARKETING STRATEGY ON BANKING PROFITS USING THE DUPONT MODEL.

• Authors : Hameed, Teba Majed; Bouabid, Anis

Subjects: BANK management; BANK profits; MARKETING strategyE.I. du Pont de Nemours & Co.

• Source: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 1, p1-19, 19p

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Mark Ritson: RBS's marketing problems can't be solved by a logo change and unrealistic goals.

• Authors : Ritson, Mark

Subjects: *BRANDING (Marketing); *LOGOS (Symbols); *BANK marketingROYAL Bank of Scotland ROYAL Bank of Scotland ROYAL Bank of Scotland 071013874WHELDON, David; MCEWAN, Ross

• Source: Marketing Week. 10/15/2015, p1-1. 1p. 1 Color Photograph.

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