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National Australia Bank: conflicting signals over Clydesdale.

Subjects: *BANK marketing; *BANKING industry advertising; *ADVERTISING campaignsNATIONAL Australia Bank Ltd. 060226347 NATIONAL Australia Bank Ltd. NATIONAL Australia Bank Ltd. 060226347 060226347 NATIONAL Australia Bank Ltd. 060226347 NAB

• Source: MarketWatch: Financial Services. October 2004, Vol. 3 Issue 10, p10-11. 2p.

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Lessons from a Marketing Misstep.

• Authors : Alix, Laura

Subjects: *BANKING industry advertising laws; *BANK marketing; *ADVERTISING campaignsTD Bank NATWITTER (Web resource)

• Source: American Banker Magazine. May2019, Vol. 129 Issue 5, p4-5. 2p. 1 Color Photograph.

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Goat or Gloat.

Subjects: *BANKING industry advertising; *LOGOS (Symbols); *BANK marketingUNITED StatesBANK of America Corp. BANK of America Corp. BANK of America Corp. 055169452 ; PNC Bank Corp. PNC Bank Corp. PNC Bank Corp. PNC

• Source: B to B. 9/14/2009, Vol. 94 Issue 11, p26-1NULL. 1p.

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ING Direct lures customers with 'relaxing' push.

Subjects: *BANKING industry advertising; *BANK marketing; *ADVERTISINGUNITED KingdomING Direct NV ING Direct NV ING Direct NV 877751698 ; VCCP (Company)

• Source: Precision Marketing. 1/13/2006, Vol. 18 Issue 11, p2-2. 1/7p.

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briefs.

• Authors : Teissonniere, Georgianne Ocasio

Subjects: *FINANCIAL services industry; *FINANCIAL institutions; *BANKING industry advertisingPUERTO Rico

• Source: Caribbean Business. 3/24/2005, Vol. 33 Issue 11, p10-10. 1/4p.

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Banco Popular Bids Farewell to 2004, Ads Become the First Televised of 2005.

• Authors : Cortes, Rossie

Subjects: *BANKING industry advertising; *BANK marketing; *CUSTOMER servicesPUERTO RicoBANCO Popular de Puerto Rico (Company)

• Source: Caribbean Business. 1/13/2005, Vol. 33 Issue 1, p34-34. 1/3p.

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Negative ads work, but do they hurt?

• Authors : O'Sullivan, Orla

Subjects: *BANKING industry advertising; *BANK marketing; *BANK robberiesUNITED StatesING Direct NV ING Direct NV ING Direct NV 877751698...

• Source: ABA Banking Journal. Mar2008, Vol. 100 Issue 3, p42-44. 3p. 1 Black and White Photograph.

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Banks learning to go from bland to brand.

• Authors : Luhby, Tami

Subjects: *BANKING industry advertising; *BANK marketing; *FINANCIAL institutionsNEW York (State); NEW York (N.Y.); UNITED States

• Source: Crain's New York Business. 07/05/99, Vol. 15 Issue 27, p3. 2p. 1 Color Photograph.

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A TOUGH JOB GETS EASIER!

• Authors : ALBRO, WALT

Subjects: *BANKING industry advertising; *BANK marketing; *DESIGN templatesANDERSON Brothers Bank Inc. ; MOUNTAINONE Bank (Company)

• Source: ABA Bank Marketing & Sales. Sep2015, Vol. 47 Issue 7, p28-32. 5p.

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How to Hold Your Agency Accountable for Results.

• Authors : SELLS, MIKE¹

Subjects: *BANK marketing; *BANKING industry advertising; *BRAND awareness

• Source: ABA Bank Marketing & Sales. Jul/Aug2015, Vol. 47 Issue 6, p24-30. 5p.

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