Search Results

Azerbaijan's Kapital Bank favors analytical and AI projects - official.

Subjects: *CUSTOMER lifetime value; *BUSINESS analytics; *CUSTOMER relations

• Source: Azerbaijan Monthly ICT Monitoring. Oct2024, pN.PAG-N.PAG. 1p.

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Integration brings Impel's conversational AI technology to Xtime.

• Authors : Friedlander, Andy (AUTHOR)

Subjects: *ARTIFICIAL intelligence; *CUSTOMER lifetime value; *CONSUMER preferences

• Source: Auto Remarketing. 10/3/2024, pN.PAG-N.PAG. 1p.

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Bessere Informationen, bessere Beziehung: Personalisierung: Wie KI dem Marketing hilft, gezielter auf die Bedürfnisse von Menschen einzugehen. Von Florian Wassel.

• Authors : Florian, Wassel (AUTHOR)

Subjects: *CUSTOMER lifetime value; *ARTIFICIAL intelligence; *BRANDING (Marketing)

• Source: HORIZONT. 3/7/2024, Issue 10/11, p52-52. 1p.

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Opinion pieces: On data and models: Is more always better?

• Authors : Wilson, Thomas C.¹

Subjects: *CUSTOMER lifetime value; *INVESTMENT risk; *ROBO-advisors (Financial planning)

• Source: Journal of Risk Management in Financial Institutions. Winter2023, Vol. 17 Issue 1, p7-12. 6p.

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A New 360° Framework to Predict Customer Lifetime Value for Multi-Category E-Commerce Companies Using a Multi-Output Deep Neural Network and Explainable Artificial Intelligence.

• Authors : Yılmaz Benk, Gülşah¹ (AUTHOR) ; Badur, Bertan¹ (AUTHOR); Mardikyan, Sona¹ (AUTHOR)

Subjects: *Artificial neural networks; *Artificial intelligence; Customer lifetime value

• Source: Information (2078-2489). Aug2022, Vol. 13 Issue 8, p373-N.PAG. 25p.

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Preparing for the Coming Spike in Customer Churn: AI, engagement can keep subs satisfied when promos lapse.

• Authors : Wells, Axel; Billings, Kevin

Subjects: *ARTIFICIAL intelligence; *CUSTOMER lifetime value

• Source: Multichannel News. 12/21/2020, Vol. 41 Issue 24, p30-30. 1p.

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Unlocking high-value football fans: unsupervised machine learning for customer segmentation and lifetime value.

• Authors : Chouaten, Karim; Rivero, Cristian Rodriguez; Nack, Frank

Subjects: CUSTOMER lifetime value; MACHINE learning; CUSTOMER loyalty

• Source: Frontiers in Sports & Active Living; 2024, p1-16, 16p

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Adobe uses AI to speed up marketing mix modeling: Process that takes months is reduced to weeks, becoming practical for more marketers and potentially helping prove their worth.

• Authors : Neff, Jack (AUTHOR)

Subjects: *MARKETING models; *ARTIFICIAL intelligence; *CONSUMER behavior

• Source: Ad Age. 10/17/2022, Vol. 93 Issue 13, p13-13. 1p.

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AI-Powered Grocery Stores Are On The Rise: UNDERSTANDING THE IMPACT.

• Authors : Mäkitalo, Miika

Subjects: *ARTIFICIAL intelligence; *CUSTOMER experience; *CUSTOMER lifetime value

• Source: Western Grocer. Sep/Oct2024, Vol. 110 Issue 5, p28-29. 2p.

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A Review of Customer Lifetime Value, Marketing Mix and Brand Equity Literature.

• Authors : Munawar, Niknik Ahmad; Mohamed, Monizaihasra; Yusliza, Mohd Yusoff

Subjects: MARKETING; BRAND equity; ARTIFICIAL neural networks

• Source: Proceedings of the International Conference on Industrial Engineering & Operations Management; 3/7/2021, p4035-4046, 12p

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